Award-winning Case Study For Wildlife Conservation Society By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wildlife Conservation Society”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wildlife Conservation Society” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wildlife Conservation Society” through the method of adspy!

Wildlife Conservation Society Facebook ad Introduction by ad spy method

“Wildlife Conservation Society” introduction:WCS saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature.

“Wildlife Conservation Society” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wildlife Conservation Society” ads data to help “Wildlife Conservation Society” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wildlife Conservation Society”. In this report, we analyze in detail the best ad cases of “Wildlife Conservation Society”.

Wildlife Conservation Society Top3 Ads Case Study:

Advertisers Wildlife Conservation Society Wildlife Conservation Society Wildlife Conservation Society
Ad title Wildlife Conservation Society Your gift to save gorillas DOUBLED 100 more donors needed by June 30
Ad text The WCS Climate Adaptation Fund provides grants to conservation non-profits across the U.S. for n... Hunting, logging, and disease are wiping out gorillas. Help WCS save them with your tax-deductib... Elephants are being killed faster than they can recover—every day in Africa up to 96 individuals,...
Ad format Image Image Video
Categories Nonprofit Organization N/A N/A
Duration 1 days 1 days 9 days
Like 77 728 179

Wildlife Conservation Society Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wildlife Conservation Society” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wildlife Conservation Society” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wildlife Conservation Society” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wildlife Conservation Society Your gift to save gorillas DOUBLED 100 more donors needed by June 30
Ad text  The WCS Climate Adaptation Fund provides grants to conservation non-profits across the U.S. for n...  Hunting, logging, and disease are wiping out gorillas. Help WCS save them with your tax-deductib...  Elephants are being killed faster than they can recover—every day in Africa up to 96 individuals,...
Ad type  other  other  other
Ad word count 225  158  275

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wildlife Conservation Society”, the text type used is other to obtain the best ad performance. “Wildlife Conservation Society” can use this copy style more. On the other hand, “Wildlife Conservation Society” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wildlife Conservation Society” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wildlife Conservation Society” are:NO_BUTTON,DONATE_NOW,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Wildlife Conservation Society” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wildlife Conservation Society” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wildlife Conservation Society” top 3 ads schedules are: 1 days,1 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wildlife Conservation Society”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wildlife Conservation Society” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wildlife Conservation Society” ad case study report

If you want to check the best ad case study of other advertisers related to “Wildlife Conservation Society”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wildlife Conservation Society”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.