Award-winning Case Study For Wild Ferns By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wild Ferns”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wild Ferns” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wild Ferns” through the method of adspy!

Wild Ferns Facebook ad Introduction by ad spy method

“Wild Ferns” introduction:Wild Ferns® is the brand name for a range of exceptional New Zealand made skincare products which are recognised not only in New Zealand.

“Wild Ferns” Facebook ads last run:2020-02-22 14:24:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wild Ferns” ads data to help “Wild Ferns” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wild Ferns”. In this report, we analyze in detail the best ad cases of “Wild Ferns”.

Wild Ferns Top3 Ads Case Study:

Advertisers Wild Ferns Wild Ferns Wild Ferns
Ad title Wild Ferns Honey Babe Sweet Dreams Room Spray Wild Ferns
Ad text Have you smelled the beautiful floral fragrance of New Zealand Flowers? We've captured this scent... Have you tried our Wild Ferns Honey Babe Sweet Dreams Room Spray? A beautiful nurturing blend of ... Have you tried our Wild Ferns Honey Babe Sweet Dreams Room Spray? A beautiful nurturing blend of ...
Ad format Video Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 1 days
Like 0 10 0

Wild Ferns Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wild Ferns” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wild Ferns” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wild Ferns” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wild Ferns Honey Babe Sweet Dreams Room Spray Wild Ferns
Ad text  Have you smelled the beautiful floral fragrance of New Zealand Flowers? We've captured this scent...  Have you tried our Wild Ferns Honey Babe Sweet Dreams Room Spray? A beautiful nurturing blend of ...  Have you tried our Wild Ferns Honey Babe Sweet Dreams Room Spray? A beautiful nurturing blend of ...
Ad type  other  other  other
Ad word count 315  529  473

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wild Ferns”, the text type used is other to obtain the best ad performance. “Wild Ferns” can use this copy style more. On the other hand, “Wild Ferns” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wild Ferns” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wild Ferns” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Wild Ferns” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wild Ferns” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wild Ferns” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wild Ferns”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wild Ferns” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wild Ferns” ad case study report

If you want to check the best ad case study of other advertisers related to “Wild Ferns”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wild Ferns”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.