Award-winning Case Study For Wiechmanns WeserHotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wiechmanns WeserHotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wiechmanns WeserHotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wiechmanns WeserHotel” through the method of adspy!

Wiechmanns WeserHotel Facebook ad Introduction by ad spy method

“Wiechmanns WeserHotel” introduction:Das neu gestaltete Traditionshotel-/Restaurant mit wundervollen Blick direkt auf die Weser! -Restaurant 7 Tage die Woche geöffnet -Check-In 24h möglich

“Wiechmanns WeserHotel” Facebook ads last run:2020-02-21 11:00:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wiechmanns WeserHotel” ads data to help “Wiechmanns WeserHotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wiechmanns WeserHotel”. In this report, we analyze in detail the best ad cases of “Wiechmanns WeserHotel”.

Wiechmanns WeserHotel Top3 Ads Case Study:

Advertisers Wiechmanns WeserHotel Wiechmanns WeserHotel Wiechmanns WeserHotel
Ad title Wiechmanns WeserHotel Wiechmanns WeserHotel Wiechmanns WeserHotel
Ad text Im Frühling ist eine Menge bei uns los 🥗 Wir bitten frühzeitig um Reservierung -> 04401 85600 Es sind kurzfristig mehrere Plätze für unsere Kohlparty am 02. Februar 2019 frei geworden! Na lo... Die Karten für unser Oktoberfest können ab sofort bei uns an der Rezeption erworben werden. Acht...
Ad format Carousel Image Image
Categories Bed and Breakfast Bed and Breakfast Bed and Breakfast
Duration 1 days 1 days 16 days
Like 0 5 0

Wiechmanns WeserHotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wiechmanns WeserHotel” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wiechmanns WeserHotel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wiechmanns WeserHotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wiechmanns WeserHotel Wiechmanns WeserHotel Wiechmanns WeserHotel
Ad text  Im Frühling ist eine Menge bei uns los 🥗 Wir bitten frühzeitig um Reservierung -> 04401 85600  Es sind kurzfristig mehrere Plätze für unsere Kohlparty am 02. Februar 2019 frei geworden! Na lo...  Die Karten für unser Oktoberfest können ab sofort bei uns an der Rezeption erworben werden. Acht...
Ad type  other  other  other
Ad word count 94  199  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wiechmanns WeserHotel”, the text type used is other to obtain the best ad performance. “Wiechmanns WeserHotel” can use this copy style more. On the other hand, “Wiechmanns WeserHotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wiechmanns WeserHotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wiechmanns WeserHotel” are:VIEW_INSTAGRAM_PROFILE,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Wiechmanns WeserHotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wiechmanns WeserHotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wiechmanns WeserHotel” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wiechmanns WeserHotel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wiechmanns WeserHotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wiechmanns WeserHotel” ad case study report

If you want to check the best ad case study of other advertisers related to “Wiechmanns WeserHotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wiechmanns WeserHotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.