Award-winning Case Study For Wichita Eagle By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wichita Eagle”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wichita Eagle” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wichita Eagle” through the method of adspy!

Wichita Eagle Facebook ad Introduction by ad spy method

“Wichita Eagle” introduction:Kansas.com is the website of The Wichita Eagle, the largest newspaper in Kansas, serving Wichita, the largest city in Kansas, and the surrounding area.

“Wichita Eagle” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wichita Eagle” ads data to help “Wichita Eagle” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wichita Eagle”. In this report, we analyze in detail the best ad cases of “Wichita Eagle”.

Wichita Eagle Top3 Ads Case Study:

 1st2nd3rd
Advertisers Wichita Eagle Wichita Eagle Wichita Eagle
Ad title Complete your purchase $.99 cents for 1 month $.99 cents for the first 30 days
Ad text Subscribe today and get unlimited digital access for only $.99 cents for your first 30 days! Subscribe and save 90% on your first month of Unlimited Digital Access. Subscribe today and get the first 30 days of unlimited digital access for only 99¢.
CTA type LEARN_MORE GET_OFFER SUBSCRIBE
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 19 days
Like 0 0 4

Wichita Eagle Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wichita Eagle” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wichita Eagle” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wichita Eagle” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Complete your purchase $.99 cents for 1 month $.99 cents for the first 30 days
Ad text  Subscribe today and get unlimited digital access for only $.99 cents for your first 30 days!  Subscribe and save 90% on your first month of Unlimited Digital Access.  Subscribe today and get the first 30 days of unlimited digital access for only 99¢.
Ad type  other  other  other
Ad word count 92  71  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wichita Eagle”, the text type used is other to obtain the best ad performance. “Wichita Eagle” can use this copy style more. On the other hand, “Wichita Eagle” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wichita Eagle” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wichita Eagle” are:LEARN_MORE,GET_OFFER,SUBSCRIBE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Wichita Eagle” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wichita Eagle” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wichita Eagle” top 3 ads schedules are: 1 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wichita Eagle”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wichita Eagle” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wichita Eagle” ad case study report

If you want to check the best ad case study of other advertisers related to “Wichita Eagle”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wichita Eagle”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.