Award-winning Case Study For Whole Foods Market By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Whole Foods Market”, or large enterprises, they have established a Facebook page for advertising and promotion. “Whole Foods Market” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Whole Foods Market” through the method of adspy!

Whole Foods Market Facebook ad Introduction by ad spy method

“Whole Foods Market” introduction:

“Whole Foods Market” Facebook ads last run:2020-02-11 01:52:55

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Whole Foods Market” ads data to help “Whole Foods Market” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Whole Foods Market”. In this report, we analyze in detail the best ad cases of “Whole Foods Market”.

Whole Foods Market Top3 Ads Case Study:

 1st2nd3rd
Advertisers Whole Foods Market Whole Foods Market Whole Foods Market
Ad title Cozy dinners, Italian style. Your New Lunch Savings Routine Cozy dinners, Italian style.
Ad text Stay in but take your taste buds on a trip to Italy with this week’s Prime member deals. Check out this week's featured deals for Prime members! (And there's more where that came from.) ... Stay in but take your taste buds on a trip to Italy with this week’s Prime member deals.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Carousel Image
Categories other other other
Duration 3 days 3 days 1 days
Like 620 26 105

Whole Foods Market Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Whole Foods Market” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Whole Foods Market” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Whole Foods Market” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cozy dinners, Italian style. Your New Lunch Savings Routine Cozy dinners, Italian style.
Ad text  Stay in but take your taste buds on a trip to Italy with this week’s Prime member deals.  Check out this week's featured deals for Prime members! (And there's more where that came from.) ...  Stay in but take your taste buds on a trip to Italy with this week’s Prime member deals.
Ad type  other  other  other
Ad word count 88  116  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Whole Foods Market”, the text type used is other to obtain the best ad performance. “Whole Foods Market” can use this copy style more. On the other hand, “Whole Foods Market” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Whole Foods Market” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Whole Foods Market” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Whole Foods Market” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Whole Foods Market” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Whole Foods Market” top 3 ads schedules are: 3 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Whole Foods Market”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Whole Foods Market” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Whole Foods Market” ad case study report

If you want to check the best ad case study of other advertisers related to “Whole Foods Market”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Whole Foods Market”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.