Award-winning Case Study For Whirlpool Cooking By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Whirlpool Cooking”, or large enterprises, they have established a Facebook page for advertising and promotion. “Whirlpool Cooking” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Whirlpool Cooking” through the method of adspy!

Whirlpool Cooking Facebook ad Introduction by ad spy method

“Whirlpool Cooking” introduction:Whirlpool Cooking

“Whirlpool Cooking” Facebook ads last run:2020-02-12 01:09:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Whirlpool Cooking” ads data to help “Whirlpool Cooking” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Whirlpool Cooking”. In this report, we analyze in detail the best ad cases of “Whirlpool Cooking”.

Whirlpool Cooking Top3 Ads Case Study:

Advertisers Whirlpool Cooking Whirlpool Cooking Whirlpool Cooking
Ad title Whirlpool Cooking Whirlpool Cooking Whirlpool Cooking
Ad text Foodspiration galore! Hit us a like for your daily dose of much needed food ideas! Thoughtful design combines with functionality to deliver appliances that make daily household tas... Keeping it fresh and bright as we ring in 2019 Have you decided on your New Year's resolutions? ...
Ad format Image Image Image
Categories Appliances Appliances Appliances
Duration 19 days 1 days 1 days
Like 1 82 10

Whirlpool Cooking Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Whirlpool Cooking” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Whirlpool Cooking” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Whirlpool Cooking” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Whirlpool Cooking Whirlpool Cooking Whirlpool Cooking
Ad text  Foodspiration galore! Hit us a like for your daily dose of much needed food ideas!  Thoughtful design combines with functionality to deliver appliances that make daily household tas...  Keeping it fresh and bright as we ring in 2019 Have you decided on your New Year's resolutions? ...
Ad type  other  other  other
Ad word count 82  244  272

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Whirlpool Cooking”, the text type used is other to obtain the best ad performance. “Whirlpool Cooking” can use this copy style more. On the other hand, “Whirlpool Cooking” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Whirlpool Cooking” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Whirlpool Cooking” are:LIKE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Whirlpool Cooking” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Whirlpool Cooking” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Whirlpool Cooking” top 3 ads schedules are: 19 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Whirlpool Cooking”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Whirlpool Cooking” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Whirlpool Cooking” ad case study report

If you want to check the best ad case study of other advertisers related to “Whirlpool Cooking”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Whirlpool Cooking”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.