Award-winning Case Study For WGU Texas By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WGU Texas”, or large enterprises, they have established a Facebook page for advertising and promotion. “WGU Texas” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WGU Texas” through the method of adspy!

WGU Texas Facebook ad Introduction by ad spy method

“WGU Texas” introduction:WGU Texas is a dynamic nonprofit, online university established to provide Texans with flexible, affordable access to quality higher education.

“WGU Texas” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WGU Texas” ads data to help “WGU Texas” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WGU Texas”. In this report, we analyze in detail the best ad cases of “WGU Texas”.

WGU Texas Top3 Ads Case Study:

Advertisers WGU Texas WGU Texas WGU Texas
Ad title No more excuses. Earn your degree! No App Fee, No Excuses — Begin Your IT Career Today Apply Free Online Today!
Ad text Your reasons for earning a bachelor’s or master’s degree far outweigh your excuses—especially at ... Begin your IT journey today. Our accredited IT degree programs are designed by industry experts a... WGU's award-winning bachelor's and master's degree programs are designed to fit your busy life. S...
Ad format Video Video Video
Categories College & University College & University College & University
Duration 13 days 17 days 17 days
Like 51 26 34

WGU Texas Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WGU Texas” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WGU Texas” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WGU Texas” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title No more excuses. Earn your degree! No App Fee, No Excuses — Begin Your IT Career Today Apply Free Online Today!
Ad text  Your reasons for earning a bachelor’s or master’s degree far outweigh your excuses—especially at ...  Begin your IT journey today. Our accredited IT degree programs are designed by industry experts a...  WGU's award-winning bachelor's and master's degree programs are designed to fit your busy life. S...
Ad type  other  other  other
Ad word count 169  169  194

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WGU Texas”, the text type used is other to obtain the best ad performance. “WGU Texas” can use this copy style more. On the other hand, “WGU Texas” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WGU Texas” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WGU Texas” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “WGU Texas” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WGU Texas” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WGU Texas” top 3 ads schedules are: 13 days,17 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WGU Texas”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“WGU Texas” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WGU Texas” ad case study report

If you want to check the best ad case study of other advertisers related to “WGU Texas”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WGU Texas”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.