Award-winning Case Study For Weta Workshop By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Weta Workshop”, or large enterprises, they have established a Facebook page for advertising and promotion. “Weta Workshop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Weta Workshop” through the method of adspy!

Weta Workshop Facebook ad Introduction by ad spy method

“Weta Workshop” introduction:A five-time Academy Award®-winning concept design studio and physical effects manufacturing facility that services the world’s entertainment and creative industries.

“Weta Workshop” Facebook ads last run:2020-02-17 07:32:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Weta Workshop” ads data to help “Weta Workshop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Weta Workshop”. In this report, we analyze in detail the best ad cases of “Weta Workshop”.

Weta Workshop Top3 Ads Case Study:

Advertisers Weta Workshop Weta Workshop Weta Workshop
Ad title Weta Workshop Sculpt With The Weta Workshop Crew | Book Now Discover behind-the-scenes secrets from your favourite films! ⚔️
Ad text Our good friend Jerry at VanderStelt Studio has created another Middle-earth masterpiece: ‘At the... Calling the creative & the curious: Learn the magic of sculpting from Weta Workshop crew! Be in... Want more awesome facts from The Hobbit? Learn more filmmaking facts on our There & Back Again ...
Ad format Image Image Image
Categories other other Movie/Television Studio
Duration 1 days 16 days 43 days
Like 332 316 50

Weta Workshop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Weta Workshop” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Weta Workshop” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Weta Workshop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Weta Workshop Sculpt With The Weta Workshop Crew | Book Now Discover behind-the-scenes secrets from your favourite films! ⚔️
Ad text  Our good friend Jerry at VanderStelt Studio has created another Middle-earth masterpiece: ‘At the...  Calling the creative & the curious: Learn the magic of sculpting from Weta Workshop crew! Be in...  Want more awesome facts from The Hobbit? Learn more filmmaking facts on our There & Back Again ...
Ad type  other  other  other
Ad word count 310  255  227

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Weta Workshop”, the text type used is other to obtain the best ad performance. “Weta Workshop” can use this copy style more. On the other hand, “Weta Workshop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Weta Workshop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Weta Workshop” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Weta Workshop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Weta Workshop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Weta Workshop” top 3 ads schedules are: 1 days,16 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Weta Workshop”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Weta Workshop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Weta Workshop” ad case study report

If you want to check the best ad case study of other advertisers related to “Weta Workshop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Weta Workshop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.