Award-winning Case Study For Westfield Knox By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Westfield Knox”, or large enterprises, they have established a Facebook page for advertising and promotion. “Westfield Knox” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Westfield Knox” through the method of adspy!

Westfield Knox Facebook ad Introduction by ad spy method

“Westfield Knox” introduction:

“Westfield Knox” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Westfield Knox” ads data to help “Westfield Knox” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Westfield Knox”. In this report, we analyze in detail the best ad cases of “Westfield Knox”.

Westfield Knox Top3 Ads Case Study:

Advertisers Westfield Knox Westfield Knox Westfield Knox
Ad title Sensitive Santa at Westfield Photos from Westfield Knox's post Muffin Break Easter Workshops
Ad text The lights are low. The crowds are gone. Watch the magic unfold as Claire and her family meet Santa. We’re celebrating the release of Wonder Park, in cinemas April school holidays, with a free Wonde... Knox’s budding young chefs will have heaps of fun during the April school holidays when the Kids’...
Ad format Video Carousel Image
Categories other Shopping Mall Shopping Mall
Duration 1 days 10 days 3 days
Like 111 10 0

Westfield Knox Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Westfield Knox” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Westfield Knox” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Westfield Knox” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sensitive Santa at Westfield Photos from Westfield Knox's post Muffin Break Easter Workshops
Ad text  The lights are low. The crowds are gone. Watch the magic unfold as Claire and her family meet Santa.  We’re celebrating the release of Wonder Park, in cinemas April school holidays, with a free Wonde...  Knox’s budding young chefs will have heaps of fun during the April school holidays when the Kids’...
Ad type  other  other  other
Ad word count 100  461  702

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Westfield Knox”, the text type used is other to obtain the best ad performance. “Westfield Knox” can use this copy style more. On the other hand, “Westfield Knox” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Westfield Knox” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Westfield Knox” are:LEARN_MORE,MESSAGE_PAGE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Westfield Knox” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Westfield Knox” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Westfield Knox” top 3 ads schedules are: 1 days,10 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Westfield Knox”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Westfield Knox” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Westfield Knox” ad case study report

If you want to check the best ad case study of other advertisers related to “Westfield Knox”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Westfield Knox”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.