Award-winning Case Study For Western Highway Honda By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Western Highway Honda”, or large enterprises, they have established a Facebook page for advertising and promotion. “Western Highway Honda” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Western Highway Honda” through the method of adspy!

Western Highway Honda Facebook ad Introduction by ad spy method

“Western Highway Honda” introduction:Melbourne’s newest and largest Honda dealer in the west. We stock new & used vehicles and provide expert after sales, service and parts.

“Western Highway Honda” Facebook ads last run:2020-02-17 06:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Western Highway Honda” ads data to help “Western Highway Honda” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Western Highway Honda”. In this report, we analyze in detail the best ad cases of “Western Highway Honda”.

Western Highway Honda Top3 Ads Case Study:

Advertisers Western Highway Honda Western Highway Honda Western Highway Honda
Ad title Timeline Photos Timeline Photos Discover How You Can Win $50K Cash!
Ad text Now for the fun bit! You know what you want, and right now at Western Highway Honda, we've got i... This Easter, Let's Help You Into A Honda! Take advantage of incredible offers across our Civic,... Do you want to own a brand new Honda with $50K on the side? Come down to Western Highway Honda t...
Ad format Image Image Image
Categories Car Dealership Car Dealership Car Dealership
Duration 1 days 7 days 17 days
Like 4 5 8

Western Highway Honda Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Western Highway Honda” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Western Highway Honda” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Western Highway Honda” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos Discover How You Can Win $50K Cash!
Ad text  Now for the fun bit! You know what you want, and right now at Western Highway Honda, we've got i...  This Easter, Let's Help You Into A Honda! Take advantage of incredible offers across our Civic,...  Do you want to own a brand new Honda with $50K on the side? Come down to Western Highway Honda t...
Ad type  other  other  other
Ad word count 238  249  242

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Western Highway Honda”, the text type used is other to obtain the best ad performance. “Western Highway Honda” can use this copy style more. On the other hand, “Western Highway Honda” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Western Highway Honda” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Western Highway Honda” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Western Highway Honda” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Western Highway Honda” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Western Highway Honda” top 3 ads schedules are: 1 days,7 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Western Highway Honda”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Western Highway Honda” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Western Highway Honda” ad case study report

If you want to check the best ad case study of other advertisers related to “Western Highway Honda”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Western Highway Honda”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.