Award-winning Case Study For Westcorp Capital By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Westcorp Capital”, or large enterprises, they have established a Facebook page for advertising and promotion. “Westcorp Capital” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Westcorp Capital” through the method of adspy!

Westcorp Capital Facebook ad Introduction by ad spy method

“Westcorp Capital” introduction:Our aim is to provide you with a stress-free way of achieving your financial goals, by providing personally tailored finance and insurance.

“Westcorp Capital” Facebook ads last run:2020-02-11 14:01:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Westcorp Capital” ads data to help “Westcorp Capital” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Westcorp Capital”. In this report, we analyze in detail the best ad cases of “Westcorp Capital”.

Westcorp Capital Top3 Ads Case Study:

 1st2nd3rd
Advertisers Westcorp Capital Westcorp Capital Westcorp Capital
Ad title We Have Over 15 Lenders  We Have Over 15 Lenders  Car Finance Made Easy
Ad text We can get you great finance. We're ready to go when you are! Click 'Get Quote' to get started We can get you great finance. We're ready to go when you are! Click 'Get Quote' to get started With over 15 lenders, we can help you get the best car finance. We're ready to go when you are!
CTA type GET_QUOTE GET_QUOTE GET_QUOTE
Ad format Image Image Image
Categories Financial Service Financial Service Financial Service
Duration 1 days 1 days 1 days
Like 0 0 1

Westcorp Capital Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Westcorp Capital” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Westcorp Capital” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Westcorp Capital” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We Have Over 15 Lenders We Have Over 15 Lenders Car Finance Made Easy
Ad text  We can get you great finance. We're ready to go when you are! Click 'Get Quote' to get started  We can get you great finance. We're ready to go when you are! Click 'Get Quote' to get started  With over 15 lenders, we can help you get the best car finance. We're ready to go when you are!
Ad type  other  other  other
Ad word count 97  97  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Westcorp Capital”, the text type used is other to obtain the best ad performance. “Westcorp Capital” can use this copy style more. On the other hand, “Westcorp Capital” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Westcorp Capital” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Westcorp Capital” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Westcorp Capital” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Westcorp Capital” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Westcorp Capital” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Westcorp Capital”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Westcorp Capital” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Westcorp Capital” ad case study report

If you want to check the best ad case study of other advertisers related to “Westcorp Capital”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Westcorp Capital”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.