Award-winning Case Study For West Midland Safari Park By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “West Midland Safari Park”, or large enterprises, they have established a Facebook page for advertising and promotion. “West Midland Safari Park” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “West Midland Safari Park” through the method of adspy!

West Midland Safari Park Facebook ad Introduction by ad spy method

“West Midland Safari Park” introduction:West Midland Safari Park is home to some of the world's most beautiful and critically endangered exotic animal species.

“West Midland Safari Park” Facebook ads last run:2020-02-17 09:04:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “West Midland Safari Park” ads data to help “West Midland Safari Park” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “West Midland Safari Park”. In this report, we analyze in detail the best ad cases of “West Midland Safari Park”.

West Midland Safari Park Top3 Ads Case Study:

Advertisers West Midland Safari Park West Midland Safari Park West Midland Safari Park
Ad title Discover It All at West Midland Safari Park... Tigers and Easter Eggs  School Trips to the Safari Park
Ad text Have you spotted our new TV ad yet? Visit this Easter to discover a wild Safari and 'egg'cellen... Happy Easter! ☺️ Our Sumatran tiger, Hujan, loved her Easter egg enrichment... She decided not ... The Safari Park is the perfect place for curriculum-linked learning for your class or just end of...
Ad format Video Video Video
Categories Zoo Zoo Zoo
Duration 5 days 1 days 1 days
Like 166 345 22

West Midland Safari Park Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “West Midland Safari Park” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“West Midland Safari Park” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “West Midland Safari Park” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Discover It All at West Midland Safari Park... Tigers and Easter Eggs School Trips to the Safari Park
Ad text  Have you spotted our new TV ad yet? Visit this Easter to discover a wild Safari and 'egg'cellen...  Happy Easter! ☺️ Our Sumatran tiger, Hujan, loved her Easter egg enrichment... She decided not ...  The Safari Park is the perfect place for curriculum-linked learning for your class or just end of...
Ad type  other  other  other
Ad word count 173  138  376

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “West Midland Safari Park”, the text type used is other to obtain the best ad performance. “West Midland Safari Park” can use this copy style more. On the other hand, “West Midland Safari Park” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “West Midland Safari Park” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “West Midland Safari Park” are:BOOK_TRAVEL,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “West Midland Safari Park” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “West Midland Safari Park” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “West Midland Safari Park” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “West Midland Safari Park”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“West Midland Safari Park” should put ads in the best time period, so that ads get the most value in a limited time.

Related “West Midland Safari Park” ad case study report

If you want to check the best ad case study of other advertisers related to “West Midland Safari Park”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “West Midland Safari Park”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.