Award-winning Case Study For West Elm By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “West Elm”, or large enterprises, they have established a Facebook page for advertising and promotion. “West Elm” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “West Elm” through the method of adspy!

West Elm Facebook ad Introduction by ad spy method

“West Elm” introduction:Have a question? Need Help? Please call 1 888 922 4119

“West Elm” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “West Elm” ads data to help “West Elm” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “West Elm”. In this report, we analyze in detail the best ad cases of “West Elm”.

West Elm Top3 Ads Case Study:

 1st2nd3rd
Advertisers West Elm West Elm West Elm
Ad title West Elm Meet Eric Trine and Shop Amigo Modern Shop the Look
Ad text Your home has been missing this… Find your everything table: a durable destination for all things family living! Recreate the easygoing look of this renovated mid-century ranch.
CTA type SHOP_NOW LEARN_MORE LEARN_MORE
Ad format Carousel Video Video
Categories other other other
Duration 1 days 8 days 1 days
Like 0 2 36

West Elm Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “West Elm” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“West Elm” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “West Elm” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title West Elm Meet Eric Trine and Shop Amigo Modern Shop the Look
Ad text  Your home has been missing this…  Find your everything table: a durable destination for all things family living!  Recreate the easygoing look of this renovated mid-century ranch.
Ad type  other  other  other
Ad word count 32  79  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “West Elm”, the text type used is other to obtain the best ad performance. “West Elm” can use this copy style more. On the other hand, “West Elm” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “West Elm” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “West Elm” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “West Elm” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “West Elm” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “West Elm” top 3 ads schedules are: 1 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “West Elm”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“West Elm” should put ads in the best time period, so that ads get the most value in a limited time.

Related “West Elm” ad case study report

If you want to check the best ad case study of other advertisers related to “West Elm”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “West Elm”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.