Award-winning Case Study For WellSpan Health By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WellSpan Health”, or large enterprises, they have established a Facebook page for advertising and promotion. “WellSpan Health” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WellSpan Health” through the method of adspy!

WellSpan Health Facebook ad Introduction by ad spy method

“WellSpan Health” introduction:WellSpan Health is an integrated health system that serves the communities of central Pennsylvania.

“WellSpan Health” Facebook ads last run:2020-02-17 06:56:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WellSpan Health” ads data to help “WellSpan Health” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WellSpan Health”. In this report, we analyze in detail the best ad cases of “WellSpan Health”.

WellSpan Health Top3 Ads Case Study:

Advertisers WellSpan Health WellSpan Health WellSpan Health
Ad title I get mine from Madeline Take A FREE Heart Risk Assessment. Take A FREE Heart Risk Assessment.
Ad text Madeline is birth control that fits your unique body and life. Get your choice of pill, patch or ... Our FREE Heart Risk Assessment measures your real heart age, so you'll know where your heart heal... Our FREE Heart Risk Assessment measures your real heart age, so you'll know where your heart heal...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 15 49 40

WellSpan Health Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WellSpan Health” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WellSpan Health” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WellSpan Health” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title I get mine from Madeline Take A FREE Heart Risk Assessment. Take A FREE Heart Risk Assessment.
Ad text  Madeline is birth control that fits your unique body and life. Get your choice of pill, patch or ...  Our FREE Heart Risk Assessment measures your real heart age, so you'll know where your heart heal...  Our FREE Heart Risk Assessment measures your real heart age, so you'll know where your heart heal...
Ad type  other  other  other
Ad word count 293  148  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WellSpan Health”, the text type used is other to obtain the best ad performance. “WellSpan Health” can use this copy style more. On the other hand, “WellSpan Health” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WellSpan Health” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WellSpan Health” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “WellSpan Health” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WellSpan Health” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WellSpan Health” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WellSpan Health”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“WellSpan Health” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WellSpan Health” ad case study report

If you want to check the best ad case study of other advertisers related to “WellSpan Health”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WellSpan Health”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.