Award-winning Case Study For Wellness Walk By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wellness Walk”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wellness Walk” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wellness Walk” through the method of adspy!

Wellness Walk Facebook ad Introduction by ad spy method

“Wellness Walk” introduction:Sunday 21 October 2018. Join us for a 2 km walk through the Sydney Botanic Gardens or a 5.9 km Walk across the Sydney Harbour Bridge.

“Wellness Walk” Facebook ads last run:2020-02-22 02:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wellness Walk” ads data to help “Wellness Walk” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wellness Walk”. In this report, we analyze in detail the best ad cases of “Wellness Walk”.

Wellness Walk Top3 Ads Case Study:

Advertisers Wellness Walk Wellness Walk Wellness Walk
Ad title Wellness Walk 2018 Wellness Walk Register - Wellness Walk for Mental Health
Ad text Video from the talented guys at BéZIER! Can you spot yourself? #Wellnesswalk2018 #Bridgewalkfo... We all know the statistics but what are we doing about it? Join us this Sunday 21 October to sho... Have you registered? 1 week left!! @sageofficial @invictusgames2018
Ad format Video Carousel Image
Categories Mental Health Service Mental Health Service Mental Health Service
Duration 3 days 1 days 4 days
Like 19 0 0

Wellness Walk Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wellness Walk” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wellness Walk” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wellness Walk” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wellness Walk 2018 Wellness Walk Register - Wellness Walk for Mental Health
Ad text  Video from the talented guys at BéZIER! Can you spot yourself? #Wellnesswalk2018 #Bridgewalkfo...  We all know the statistics but what are we doing about it? Join us this Sunday 21 October to sho...  Have you registered? 1 week left!! @sageofficial @invictusgames2018
Ad type  other  other  other
Ad word count 133  331  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wellness Walk”, the text type used is other to obtain the best ad performance. “Wellness Walk” can use this copy style more. On the other hand, “Wellness Walk” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wellness Walk” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wellness Walk” are:NO_BUTTON,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “Wellness Walk” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wellness Walk” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wellness Walk” top 3 ads schedules are: 3 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wellness Walk”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Wellness Walk” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wellness Walk” ad case study report

If you want to check the best ad case study of other advertisers related to “Wellness Walk”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wellness Walk”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.