Award-winning Case Study For We Are Connected By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “We Are Connected”, or large enterprises, they have established a Facebook page for advertising and promotion. “We Are Connected” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “We Are Connected” through the method of adspy!

We Are Connected Facebook ad Introduction by ad spy method

“We Are Connected” introduction:LIVE IT, LIKE IT, SHARE IT

“We Are Connected” Facebook ads last run:2020-02-22 08:14:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “We Are Connected” ads data to help “We Are Connected” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “We Are Connected”. In this report, we analyze in detail the best ad cases of “We Are Connected”.

We Are Connected Top3 Ads Case Study:

Advertisers We Are Connected We Are Connected We Are Connected
Ad title We Are Connected WE ARE CONNECTED - Official (@wearecnnctd) • Instagram photos and videos We Are Connected
Ad text Looking for another you... Who enjoyed this awesome set by @arminvanbuuren? #WeAreConnected How awesome was the set of Armin van Buuren? Show your love! ❤ THANK YOU TAIPEI! 大家最關心的SET TIME來囉!! 當天入場時間為 12:30 別忘了! 前一天要睡飽飽! 下載好WAC專屬互動程式連結 當天我們一起嗨...
Ad format Video Image Image
Categories Festival Festival Festival
Duration 3 days 3 days 1 days
Like 0 0 606

We Are Connected Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “We Are Connected” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“We Are Connected” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “We Are Connected” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We Are Connected WE ARE CONNECTED - Official (@wearecnnctd) • Instagram photos and videos We Are Connected
Ad text  Looking for another you... Who enjoyed this awesome set by @arminvanbuuren? #WeAreConnected  How awesome was the set of Armin van Buuren? Show your love! ❤ THANK YOU TAIPEI!  大家最關心的SET TIME來囉!! 當天入場時間為 12:30 別忘了! 前一天要睡飽飽! 下載好WAC專屬互動程式連結 當天我們一起嗨...
Ad type  other  other  other
Ad word count 93  80  202

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “We Are Connected”, the text type used is other to obtain the best ad performance. “We Are Connected” can use this copy style more. On the other hand, “We Are Connected” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “We Are Connected” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “We Are Connected” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “We Are Connected” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “We Are Connected” top 3 ads schedules are: 3 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “We Are Connected”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“We Are Connected” should put ads in the best time period, so that ads get the most value in a limited time.

Related “We Are Connected” ad case study report

If you want to check the best ad case study of other advertisers related to “We Are Connected”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “We Are Connected”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.