Award-winning Case Study For Wax in the City By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wax in the City”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wax in the City” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wax in the City” through the method of adspy!

Wax in the City Facebook ad Introduction by ad spy method

“Wax in the City” introduction:Das Waxing Studio von WAX IN THE CITY Dortmund ist die Adresse für professionelle Haarentfernung mit Warmwachs in Dortmund. Waxing ohne Termin! Diskret. Hygienisch. Professionell.

“Wax in the City” Facebook ads last run:2020-02-21 15:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wax in the City” ads data to help “Wax in the City” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wax in the City”. In this report, we analyze in detail the best ad cases of “Wax in the City”.

Wax in the City Top3 Ads Case Study:

Advertisers Wax in the City Wax in the City Wax in the City
Ad title Wax in the City Wax in the City Wax in the City
Ad text Film ab! 🎥 WAX IN THE CITY Dortmund - Was für ein Gefühl! Das steht nicht nur für glatte sexy... Film ab! Wax in the City Dortmund - Was für ein Gefühl! .... #waxinthecity #waxinthecitydortmund... Film ab! Wax in the City Dortmund - Was für ein Gefühl! .... #waxinthecity #waxinthecitydortmund...
Ad format Video Video Video
Categories Hair Removal Service Hair Removal Service Hair Removal Service
Duration 222 days 10 days 9 days
Like 73 0 0

Wax in the City Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wax in the City” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wax in the City” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wax in the City” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wax in the City Wax in the City Wax in the City
Ad text  Film ab! 🎥 WAX IN THE CITY Dortmund - Was für ein Gefühl! Das steht nicht nur für glatte sexy...  Film ab! Wax in the City Dortmund - Was für ein Gefühl! .... #waxinthecity #waxinthecitydortmund...  Film ab! Wax in the City Dortmund - Was für ein Gefühl! .... #waxinthecity #waxinthecitydortmund...
Ad type  other  other  other
Ad word count 883  421  421

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wax in the City”, the text type used is other to obtain the best ad performance. “Wax in the City” can use this copy style more. On the other hand, “Wax in the City” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wax in the City” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wax in the City” are:N/A,WATCH_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Wax in the City” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wax in the City” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wax in the City” top 3 ads schedules are: 222 days,10 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wax in the City”‘s top 1 ad duration is 222 days. Every advertisement has a life cycle.
“Wax in the City” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wax in the City” ad case study report

If you want to check the best ad case study of other advertisers related to “Wax in the City”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wax in the City”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.