Award-winning Case Study For Wave City By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wave City”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wave City” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wave City” through the method of adspy!

Wave City Facebook ad Introduction by ad spy method

“Wave City” introduction:Located on NH 24, Wave City is one of India’s largest self-sufficient Hi-Tech City.It is world’s largest IGBC pre certified platinum rated green township.

“Wave City” Facebook ads last run:2020-02-17 07:00:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wave City” ads data to help “Wave City” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wave City”. In this report, we analyze in detail the best ad cases of “Wave City”.

Wave City Top3 Ads Case Study:

Advertisers Wave City Wave City Wave City
Ad title RERA Certified Apartments/Wave Executive Floors 0% Stamp Duty कनफर्म्ड बुकिंग पर ईनाम. ऑफर सीमित !
Ad text Wave Executive Floors - 2,3 BHK (stilt+5) Independent Low Rise Apartments starting from ₹29.20 La... Wave Executive Floors - 2,3 BHK Independent Low Rise Apartments starting from ₹28.7 Lakh*. ✔️Pos... Wave City presents Dream Homes with 1, 2 & 3 BHK Mid-rise apartments starting at ₹16.26* Lakh loc...
Ad format Carousel Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 24 23 16

Wave City Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wave City” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wave City” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wave City” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title RERA Certified Apartments/Wave Executive Floors 0% Stamp Duty कनफर्म्ड बुकिंग पर ईनाम. ऑफर सीमित !
Ad text  Wave Executive Floors - 2,3 BHK (stilt+5) Independent Low Rise Apartments starting from ₹29.20 La...  Wave Executive Floors - 2,3 BHK Independent Low Rise Apartments starting from ₹28.7 Lakh*. ✔️Pos...  Wave City presents Dream Homes with 1, 2 & 3 BHK Mid-rise apartments starting at ₹16.26* Lakh loc...
Ad type  other  other  other
Ad word count 1072  196  283

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wave City”, the text type used is other to obtain the best ad performance. “Wave City” can use this copy style more. On the other hand, “Wave City” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wave City” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wave City” are:GET_QUOTE,LEARN_MORE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Wave City” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wave City” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wave City” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wave City”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wave City” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wave City” ad case study report

If you want to check the best ad case study of other advertisers related to “Wave City”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wave City”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.