Award-winning Case Study For Waterpik Nederland By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Waterpik Nederland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Waterpik Nederland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Waterpik Nederland” through the method of adspy!

Waterpik Nederland Facebook ad Introduction by ad spy method

“Waterpik Nederland” introduction:Naast tandenpoetsen is het gebruiken van een Waterflosser voor het reinigen tussen de tanden en tandvlees noodzakelijk voor een goede mondverzorging

“Waterpik Nederland” Facebook ads last run:2020-02-12 00:33:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Waterpik Nederland” ads data to help “Waterpik Nederland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Waterpik Nederland”. In this report, we analyze in detail the best ad cases of “Waterpik Nederland”.

Waterpik Nederland Top3 Ads Case Study:

Advertisers Waterpik Nederland Waterpik Nederland Waterpik Nederland
Ad title Timeline Photos Waterpik Nederland Waterpik Nederland
Ad text Gun uzelf de krachtigste oplossing voor uw mondverzorging. Bekijk welk product van Waterpik het b... Ga nu naar voor deze actie en maak kans op nog 20 euro extra als je... De Whitening Waterflosser maakt je tanden witter op een veilige en zachte manier. Meer weten, ga ...
Ad format Image Image Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 4 days 6 days 1 days
Like 11 14 28

Waterpik Nederland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Waterpik Nederland” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Waterpik Nederland” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Waterpik Nederland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Waterpik Nederland Waterpik Nederland
Ad text  Gun uzelf de krachtigste oplossing voor uw mondverzorging. Bekijk welk product van Waterpik het b...  Ga nu naar voor deze actie en maak kans op nog 20 euro extra als je...  De Whitening Waterflosser maakt je tanden witter op een veilige en zachte manier. Meer weten, ga ...
Ad type  other  other  other
Ad word count 137  183  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Waterpik Nederland”, the text type used is other to obtain the best ad performance. “Waterpik Nederland” can use this copy style more. On the other hand, “Waterpik Nederland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Waterpik Nederland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Waterpik Nederland” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Waterpik Nederland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Waterpik Nederland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Waterpik Nederland” top 3 ads schedules are: 4 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Waterpik Nederland”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Waterpik Nederland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Waterpik Nederland” ad case study report

If you want to check the best ad case study of other advertisers related to “Waterpik Nederland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Waterpik Nederland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.