Award-winning Case Study For Washington State University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Washington State University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Washington State University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Washington State University” through the method of adspy!

Washington State University Facebook ad Introduction by ad spy method

“Washington State University” introduction:This is the Official WSU Pullman Facebook Page, updated by WSU staff. We'll bring you the latest info about WSU, and give you a place for Cougs all around the world to visit. We reserve the right to remove ads, profane language & non WSU related posts.

“Washington State University” Facebook ads last run:2020-02-10 17:14:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Washington State University” ads data to help “Washington State University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Washington State University”. In this report, we analyze in detail the best ad cases of “Washington State University”.

Washington State University Top3 Ads Case Study:

Advertisers Washington State University Washington State University Washington State University
Ad title #GoCougs University Convocation 2018 Academic College Kickoffs
Ad text We want you at #WashingtonStateUniversity. Apply before the January 31 priority deadline. #Futur... Calling all new #Cougs, you won’t want to miss #WSUConvocation! Be inspired by Sophomore Speaker ... Meet your professors and fellow incoming student cohort and learn all that’s amazing about your C...
Ad format Video Image Image
Categories other N/A N/A
Duration 1 days 1 days 1 days
Like 19 4 65

Washington State University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Washington State University” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Washington State University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Washington State University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #GoCougs University Convocation 2018 Academic College Kickoffs
Ad text  We want you at #WashingtonStateUniversity. Apply before the January 31 priority deadline. #Futur...  Calling all new #Cougs, you won’t want to miss #WSUConvocation! Be inspired by Sophomore Speaker ...  Meet your professors and fellow incoming student cohort and learn all that’s amazing about your C...
Ad type  other  other  other
Ad word count 102  380  330

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Washington State University”, the text type used is other to obtain the best ad performance. “Washington State University” can use this copy style more. On the other hand, “Washington State University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Washington State University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Washington State University” are:APPLY_NOW,EVENT_RSVP,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Washington State University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Washington State University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Washington State University” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Washington State University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Washington State University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Washington State University” ad case study report

If you want to check the best ad case study of other advertisers related to “Washington State University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Washington State University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.