Award-winning Case Study For Washington State Fair By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Washington State Fair”, or large enterprises, they have established a Facebook page for advertising and promotion. “Washington State Fair” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Washington State Fair” through the method of adspy!

Washington State Fair Facebook ad Introduction by ad spy method

“Washington State Fair” introduction:Spring Fair April 11-14, 2019 #SpringIsInTheFair Washington State Fair Aug. 30 - Sept. 22, 2019 (Closed Tuesdays & Sept. 4) #PartyBigWA

“Washington State Fair” Facebook ads last run:2020-02-06 22:26:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Washington State Fair” ads data to help “Washington State Fair” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Washington State Fair”. In this report, we analyze in detail the best ad cases of “Washington State Fair”.

Washington State Fair Top3 Ads Case Study:

 1st2nd3rd
Advertisers Washington State Fair Washington State Fair Washington State Fair
Ad title An Evening with Daryl Hall & John Oates Ciara - Friday, Sept. 13 An Evening with Daryl Hall & John Oates
Ad text Purchase early to get the best seats to see Hall & Oates at The Fair, Saturday, Sept. 14! Tickets... Don't miss Ciara, live at The Fair, Friday, Sept. 13. Tickets go on sale this Saturday, April 27 ... Tickets are on sale now for Hall & Oates at The Fair, Saturday, Sept. 14!
CTA type GET_SHOWTIMES GET_SHOWTIMES GET_SHOWTIMES
Ad format Image Image Image
Categories Amusement & Theme Park Amusement & Theme Park Amusement & Theme Park
Duration 4 days 4 days 4 days
Like 18 3 10

Washington State Fair Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Washington State Fair” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Washington State Fair” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Washington State Fair” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title An Evening with Daryl Hall & John Oates Ciara - Friday, Sept. 13 An Evening with Daryl Hall & John Oates
Ad text  Purchase early to get the best seats to see Hall & Oates at The Fair, Saturday, Sept. 14! Tickets...  Don't miss Ciara, live at The Fair, Friday, Sept. 13. Tickets go on sale this Saturday, April 27 ...  Tickets are on sale now for Hall & Oates at The Fair, Saturday, Sept. 14!
Ad type  other  other  other
Ad word count 114  105  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Washington State Fair”, the text type used is other to obtain the best ad performance. “Washington State Fair” can use this copy style more. On the other hand, “Washington State Fair” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Washington State Fair” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Washington State Fair” are:GET_SHOWTIMES,GET_SHOWTIMES,GET_SHOWTIMES.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_SHOWTIMES” help “Washington State Fair” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Washington State Fair” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Washington State Fair” top 3 ads schedules are: 4 days,4 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Washington State Fair”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Washington State Fair” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Washington State Fair” ad case study report

If you want to check the best ad case study of other advertisers related to “Washington State Fair”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Washington State Fair”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.