Award-winning Case Study For Warner Bros. Entertainment By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Warner Bros. Entertainment”, or large enterprises, they have established a Facebook page for advertising and promotion. “Warner Bros. Entertainment” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Warner Bros. Entertainment” through the method of adspy!

Warner Bros. Entertainment Facebook ad Introduction by ad spy method

“Warner Bros. Entertainment” introduction:Warner Bros. Entertainment, Entertaining the World.

“Warner Bros. Entertainment” Facebook ads last run:2020-02-12 00:53:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Warner Bros. Entertainment” ads data to help “Warner Bros. Entertainment” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Warner Bros. Entertainment”. In this report, we analyze in detail the best ad cases of “Warner Bros. Entertainment”.

Warner Bros. Entertainment Top3 Ads Case Study:

Advertisers Warner Bros. Entertainment Warner Bros. Entertainment Warner Bros. Entertainment
Ad title Westworld Seasons 1 & 2 Available Now Warner Bros. Entertainment Warner Bros. Entertainment
Ad text It’s time to go back online. Own and catch up on Westworld Seasons 1 & 2 before the new season ar... Don’t miss how it all ends for Oliver Queen and his team. Own the 8th and final season of Arrow o... Don’t miss how it all ends for Oliver Queen and his team. Own the 8th and final season of Arrow o...
Ad format Video Carousel Carousel
Categories other other other
Duration 2 days 2 days 1 days
Like 1846 456 566

Warner Bros. Entertainment Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Warner Bros. Entertainment” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Warner Bros. Entertainment” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Warner Bros. Entertainment” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Westworld Seasons 1 & 2 Available Now Warner Bros. Entertainment Warner Bros. Entertainment
Ad text  It’s time to go back online. Own and catch up on Westworld Seasons 1 & 2 before the new season ar...  Don’t miss how it all ends for Oliver Queen and his team. Own the 8th and final season of Arrow o...  Don’t miss how it all ends for Oliver Queen and his team. Own the 8th and final season of Arrow o...
Ad type  other  other  other
Ad word count 156  113  113

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Warner Bros. Entertainment”, the text type used is other to obtain the best ad performance. “Warner Bros. Entertainment” can use this copy style more. On the other hand, “Warner Bros. Entertainment” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Warner Bros. Entertainment” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Warner Bros. Entertainment” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Warner Bros. Entertainment” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Warner Bros. Entertainment” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Warner Bros. Entertainment” top 3 ads schedules are: 2 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Warner Bros. Entertainment”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Warner Bros. Entertainment” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Warner Bros. Entertainment” ad case study report

If you want to check the best ad case study of other advertisers related to “Warner Bros. Entertainment”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Warner Bros. Entertainment”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.