Award-winning Case Study For Warby Parker By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Warby Parker”, or large enterprises, they have established a Facebook page for advertising and promotion. “Warby Parker” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Warby Parker” through the method of adspy!

Warby Parker Facebook ad Introduction by ad spy method

“Warby Parker” introduction:

“Warby Parker” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Warby Parker” ads data to help “Warby Parker” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Warby Parker”. In this report, we analyze in detail the best ad cases of “Warby Parker”.

Warby Parker Top3 Ads Case Study:

Advertisers Warby Parker Warby Parker Warby Parker
Ad title Take our quiz & find your perfect frames! Choose five frames to try for five days Take our quiz & find your perfect frames!
Ad text Looking for new glasses? Answer a few quick questions and we’ll suggest some great-looking frames... Let’s get you started with a free Home Try-On. First take a quick quiz that’ll suggest frames we ... Looking for new glasses? Answer a few quick questions and we’ll suggest some great-looking frames...
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 1175 580 76

Warby Parker Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Warby Parker” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Warby Parker” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Warby Parker” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Take our quiz & find your perfect frames! Choose five frames to try for five days Take our quiz & find your perfect frames!
Ad text  Looking for new glasses? Answer a few quick questions and we’ll suggest some great-looking frames...  Let’s get you started with a free Home Try-On. First take a quick quiz that’ll suggest frames we ...  Looking for new glasses? Answer a few quick questions and we’ll suggest some great-looking frames...
Ad type  other  other  other
Ad word count 130  115  130

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Warby Parker”, the text type used is other to obtain the best ad performance. “Warby Parker” can use this copy style more. On the other hand, “Warby Parker” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Warby Parker” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Warby Parker” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Warby Parker” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Warby Parker” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Warby Parker” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Warby Parker”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Warby Parker” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Warby Parker” ad case study report

If you want to check the best ad case study of other advertisers related to “Warby Parker”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Warby Parker”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.