Award-winning Case Study For War on Want By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “War on Want”, or large enterprises, they have established a Facebook page for advertising and promotion. “War on Want” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “War on Want” through the method of adspy!

War on Want Facebook ad Introduction by ad spy method

“War on Want” introduction:War on Want fights against the root causes of poverty and human rights violations, as part of the worldwide movement for global justice

“War on Want” Facebook ads last run:2020-02-25 02:02:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “War on Want” ads data to help “War on Want” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “War on Want”. In this report, we analyze in detail the best ad cases of “War on Want”.

War on Want Top3 Ads Case Study:

Advertisers War on Want War on Want War on Want
Ad title Climate change and poverty are political Tackle global inequality and climate change Climate change and poverty are political
Ad text War on Want has stood with movements to end colonialism, apartheid and corporate exploitation. No... Killer floods, droughts and famine impact those least responsible for climate change, while corpo... War on Want has stood with movements to end colonialism, apartheid and corporate exploitation. No...
Ad format Image Image Image
Categories Non-Governmental Organization (NGO) Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 10 days 2 days 2 days
Like 20 57 40

War on Want Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “War on Want” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“War on Want” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “War on Want” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Climate change and poverty are political Tackle global inequality and climate change Climate change and poverty are political
Ad text  War on Want has stood with movements to end colonialism, apartheid and corporate exploitation. No...  Killer floods, droughts and famine impact those least responsible for climate change, while corpo...  War on Want has stood with movements to end colonialism, apartheid and corporate exploitation. No...
Ad type  other  other  other
Ad word count 328  319  328

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “War on Want”, the text type used is other to obtain the best ad performance. “War on Want” can use this copy style more. On the other hand, “War on Want” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “War on Want” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “War on Want” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “War on Want” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “War on Want” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “War on Want” top 3 ads schedules are: 10 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “War on Want”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“War on Want” should put ads in the best time period, so that ads get the most value in a limited time.

Related “War on Want” ad case study report

If you want to check the best ad case study of other advertisers related to “War on Want”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “War on Want”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.