Award-winning Case Study For Waltzing Matilda Hotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Waltzing Matilda Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Waltzing Matilda Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Waltzing Matilda Hotel” through the method of adspy!

Waltzing Matilda Hotel Facebook ad Introduction by ad spy method

“Waltzing Matilda Hotel” introduction:

“Waltzing Matilda Hotel” Facebook ads last run:2020-02-17 05:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Waltzing Matilda Hotel” ads data to help “Waltzing Matilda Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Waltzing Matilda Hotel”. In this report, we analyze in detail the best ad cases of “Waltzing Matilda Hotel”.

Waltzing Matilda Hotel Top3 Ads Case Study:

Advertisers Waltzing Matilda Hotel Waltzing Matilda Hotel Waltzing Matilda Hotel
Ad title Photos from Waltzing Matilda Hotel's post BOOK A TABLE FOR PARMA WEEK Waltzing Matilda Hotel
Ad text  Grab a parma and help support the Good Friday Appeal! $2 from every Chicken Parma sold before 19 ... Who owes you a bev or two? Let them know they can cover you for UFC 236 this Sunday. $10 jugs, tw...
Ad format Carousel Image Video
Categories Hotel Hotel Hotel
Duration 12 days 1 days 1 days
Like 6 1 0

Waltzing Matilda Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Waltzing Matilda Hotel” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Waltzing Matilda Hotel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Waltzing Matilda Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Waltzing Matilda Hotel's post BOOK A TABLE FOR PARMA WEEK Waltzing Matilda Hotel
Ad text    Grab a parma and help support the Good Friday Appeal! $2 from every Chicken Parma sold before 19 ...  Who owes you a bev or two? Let them know they can cover you for UFC 236 this Sunday. $10 jugs, tw...
Ad type  other  other  other
Ad word count 0  159  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Waltzing Matilda Hotel”, the text type used is other to obtain the best ad performance. “Waltzing Matilda Hotel” can use this copy style more. On the other hand, “Waltzing Matilda Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Waltzing Matilda Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Waltzing Matilda Hotel” are:N/A,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Waltzing Matilda Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Waltzing Matilda Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Waltzing Matilda Hotel” top 3 ads schedules are: 12 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Waltzing Matilda Hotel”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Waltzing Matilda Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Waltzing Matilda Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “Waltzing Matilda Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Waltzing Matilda Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.