Award-winning Case Study For Walker Brothers Funeral Home By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Walker Brothers Funeral Home”, or large enterprises, they have established a Facebook page for advertising and promotion. “Walker Brothers Funeral Home” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Walker Brothers Funeral Home” through the method of adspy!

Walker Brothers Funeral Home Facebook ad Introduction by ad spy method

“Walker Brothers Funeral Home” introduction:Walker Brothers Funeral Home has been serving Spencerport, Churchville and the surrounding communities since 1873.

“Walker Brothers Funeral Home” Facebook ads last run:2020-02-17 07:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Walker Brothers Funeral Home” ads data to help “Walker Brothers Funeral Home” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Walker Brothers Funeral Home”. In this report, we analyze in detail the best ad cases of “Walker Brothers Funeral Home”.

Walker Brothers Funeral Home Top3 Ads Case Study:

Advertisers Walker Brothers Funeral Home Walker Brothers Funeral Home Walker Brothers Funeral Home
Ad title Walker Brothers Funeral Home Timeline Photos Walker Brothers Funeral Home
Ad text 7 ways to celebrate a loved one's "would be" birthday.... do you have anything to add to our list? We loved him/her a lot, but God loved him more. For all those who have lost a loved one. Unique ways to memorialize and feel the presence of a loved one you've lost...
CTA type N/A N/A N/A
Ad format Video Image Video
Categories Funeral Service & Cemetery Funeral Service & Cemetery Funeral Service & Cemetery
Duration 1 days 2 days 1 days
Like 2 29 0

Walker Brothers Funeral Home Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Walker Brothers Funeral Home” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Walker Brothers Funeral Home” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Walker Brothers Funeral Home” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Walker Brothers Funeral Home Timeline Photos Walker Brothers Funeral Home
Ad text  7 ways to celebrate a loved one's "would be" birthday.... do you have anything to add to our list?  We loved him/her a lot, but God loved him more. For all those who have lost a loved one.  Unique ways to memorialize and feel the presence of a loved one you've lost...
Ad type  other  other  other
Ad word count 98  89  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Walker Brothers Funeral Home”, the text type used is other to obtain the best ad performance. “Walker Brothers Funeral Home” can use this copy style more. On the other hand, “Walker Brothers Funeral Home” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Walker Brothers Funeral Home” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Walker Brothers Funeral Home” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Walker Brothers Funeral Home” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Walker Brothers Funeral Home” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Walker Brothers Funeral Home” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Walker Brothers Funeral Home”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Walker Brothers Funeral Home” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Walker Brothers Funeral Home” ad case study report

If you want to check the best ad case study of other advertisers related to “Walker Brothers Funeral Home”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Walker Brothers Funeral Home”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.