Award-winning Case Study For Waking Beauty By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Waking Beauty”, or large enterprises, they have established a Facebook page for advertising and promotion. “Waking Beauty” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Waking Beauty” through the method of adspy!

Waking Beauty Facebook ad Introduction by ad spy method

“Waking Beauty” introduction:The best beauty product for vibrant, healthy skin.

“Waking Beauty” Facebook ads last run:2020-02-11 05:12:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Waking Beauty” ads data to help “Waking Beauty” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Waking Beauty”. In this report, we analyze in detail the best ad cases of “Waking Beauty”.

Waking Beauty Top3 Ads Case Study:

Advertisers Waking Beauty Waking Beauty Waking Beauty
Ad title Buy 1 Get 1 Free Make Cute Messy Buns Free Shipping
Ad text Buy one get one free from black friday - cyber monday. Make sure you don't miss this deal. Here ... The cutest hairstyle this year: The messy bun. Now you can make a beautify messy bun in just sec... Hey, we noticed you left this in your cart! Check out now and we'll add free shipping! Claim it ...
Ad format Video Video Video
Categories Brand Brand Brand
Duration 134 days 154 days 209 days
Like 3 0 5

Waking Beauty Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Waking Beauty” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Waking Beauty” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Waking Beauty” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Buy 1 Get 1 Free Make Cute Messy Buns Free Shipping
Ad text  Buy one get one free from black friday - cyber monday. Make sure you don't miss this deal. Here ...  The cutest hairstyle this year: The messy bun. Now you can make a beautify messy bun in just sec...  Hey, we noticed you left this in your cart! Check out now and we'll add free shipping! Claim it ...
Ad type  other  other  other
Ad word count 124  240  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Waking Beauty”, the text type used is other to obtain the best ad performance. “Waking Beauty” can use this copy style more. On the other hand, “Waking Beauty” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Waking Beauty” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Waking Beauty” are:LEARN_MORE,SHOP_NOW,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Waking Beauty” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Waking Beauty” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Waking Beauty” top 3 ads schedules are: 134 days,154 days, and 209 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Waking Beauty”‘s top 1 ad duration is 134 days. Every advertisement has a life cycle.
“Waking Beauty” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Waking Beauty” ad case study report

If you want to check the best ad case study of other advertisers related to “Waking Beauty”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Waking Beauty”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.