Award-winning Case Study For Waitress the Musical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Waitress the Musical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Waitress the Musical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Waitress the Musical” through the method of adspy!

Waitress the Musical Facebook ad Introduction by ad spy method

“Waitress the Musical” introduction:WAITRESS: A New Musical. Now on Broadway.

“Waitress the Musical” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Waitress the Musical” ads data to help “Waitress the Musical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Waitress the Musical”. In this report, we analyze in detail the best ad cases of “Waitress the Musical”.

Waitress the Musical Top3 Ads Case Study:

Advertisers Waitress the Musical Waitress the Musical Waitress the Musical
Ad title Tickets as low as $79 Use code FAM5 to save up to $70! Use Code: FAM5
Ad text Don’t miss Katharine McPhee in the final weeks of Waitress on Broadway — closing up Jan. 5! Think we're excited about Todrick Hall and Colleen Ballinger joining the cast? Watch this. Coming in hot — get up to $70 off tickets to see Shoshana Bean in Waitress!
Ad format Video Video Video
Categories other other Performance Art Theatre
Duration 23 days 1 days 29 days
Like 280 604 4

Waitress the Musical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Waitress the Musical” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Waitress the Musical” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Waitress the Musical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tickets as low as $79 Use code FAM5 to save up to $70! Use Code: FAM5
Ad text  Don’t miss Katharine McPhee in the final weeks of Waitress on Broadway — closing up Jan. 5!  Think we're excited about Todrick Hall and Colleen Ballinger joining the cast? Watch this.  Coming in hot — get up to $70 off tickets to see Shoshana Bean in Waitress!
Ad type  other  other  other
Ad word count 91  90  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Waitress the Musical”, the text type used is other to obtain the best ad performance. “Waitress the Musical” can use this copy style more. On the other hand, “Waitress the Musical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Waitress the Musical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Waitress the Musical” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Waitress the Musical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Waitress the Musical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Waitress the Musical” top 3 ads schedules are: 23 days,1 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Waitress the Musical”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Waitress the Musical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Waitress the Musical” ad case study report

If you want to check the best ad case study of other advertisers related to “Waitress the Musical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Waitress the Musical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.