Award-winning Case Study For Wai Lana By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wai Lana”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wai Lana” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wai Lana” through the method of adspy!

Wai Lana Facebook ad Introduction by ad spy method

“Wai Lana” introduction:World renowned for her "Wai Lana Yoga" TV shows and natural living product lines, Wai Lana is truly an advocate for your inner peace and well-being.

“Wai Lana” Facebook ads last run:2020-02-17 06:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wai Lana” ads data to help “Wai Lana” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wai Lana”. In this report, we analyze in detail the best ad cases of “Wai Lana”.

Wai Lana Top3 Ads Case Study:

Advertisers Wai Lana Wai Lana Wai Lana
Ad title Colors by Wai Lana (Official Music Video) Wai Lana (@wai_lana) • Instagram photos and videos Colors by Wai Lana | Love is ColorBlind
Ad text Colors by Wai Lana (Official Music Video) At a time when we see so much racial conflict and tens... So many things are out of our control. Just try your best and don’t be overly attached to the res... We should never judge or hate people because of the color of their skin. We are not our bodies. N...
Ad format Video Image Video
Categories Public Figure Public Figure Public Figure
Duration 318 days 5 days 1 days
Like 1350 0 92

Wai Lana Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wai Lana” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wai Lana” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wai Lana” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Colors by Wai Lana (Official Music Video) Wai Lana (@wai_lana) • Instagram photos and videos Colors by Wai Lana | Love is ColorBlind
Ad text  Colors by Wai Lana (Official Music Video) At a time when we see so much racial conflict and tens...  So many things are out of our control. Just try your best and don’t be overly attached to the res...  We should never judge or hate people because of the color of their skin. We are not our bodies. N...
Ad type  other  other  other
Ad word count 1226  102  433

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wai Lana”, the text type used is other to obtain the best ad performance. “Wai Lana” can use this copy style more. On the other hand, “Wai Lana” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wai Lana” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Wai Lana” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wai Lana” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wai Lana” top 3 ads schedules are: 318 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wai Lana”‘s top 1 ad duration is 318 days. Every advertisement has a life cycle.
“Wai Lana” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wai Lana” ad case study report

If you want to check the best ad case study of other advertisers related to “Wai Lana”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wai Lana”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.