Award-winning Case Study For VSP Vision Care By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “VSP Vision Care”, or large enterprises, they have established a Facebook page for advertising and promotion. “VSP Vision Care” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “VSP Vision Care” through the method of adspy!

VSP Vision Care Facebook ad Introduction by ad spy method

“VSP Vision Care” introduction:Life is better in focus. We believe everyone deserves to see their world clearly. That's why for 60+ years, we've been committed to providing access to high-quality, affordable eye care and eyewear.

“VSP Vision Care” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “VSP Vision Care” ads data to help “VSP Vision Care” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “VSP Vision Care”. In this report, we analyze in detail the best ad cases of “VSP Vision Care”.

VSP Vision Care Top3 Ads Case Study:

Advertisers VSP Vision Care VSP Vision Care VSP Vision Care
Ad title VSP Individual Vision Plans VSP Vision Care VSP Individual Vision Plans
Ad text In 2020, get the lowest out-of-pocket costs in vision care. A VSP Individual Vision Plan starts a... In 2020, get the lowest out-of-pocket costs in vision care. A VSP individual Vision Plan starts a... Save on vision care in 2020. Enroll in a vision plan and you can use your benefits the next busin...
Ad format Image Carousel Image
Categories other other other
Duration 1 days 1 days 5 days
Like 176 523 340

VSP Vision Care Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “VSP Vision Care” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“VSP Vision Care” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “VSP Vision Care” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title VSP Individual Vision Plans VSP Vision Care VSP Individual Vision Plans
Ad text  In 2020, get the lowest out-of-pocket costs in vision care. A VSP Individual Vision Plan starts a...  In 2020, get the lowest out-of-pocket costs in vision care. A VSP individual Vision Plan starts a...  Save on vision care in 2020. Enroll in a vision plan and you can use your benefits the next busin...
Ad type  other  other  other
Ad word count 118  118  105

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “VSP Vision Care”, the text type used is other to obtain the best ad performance. “VSP Vision Care” can use this copy style more. On the other hand, “VSP Vision Care” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “VSP Vision Care” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “VSP Vision Care” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “VSP Vision Care” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “VSP Vision Care” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “VSP Vision Care” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “VSP Vision Care”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“VSP Vision Care” should put ads in the best time period, so that ads get the most value in a limited time.

Related “VSP Vision Care” ad case study report

If you want to check the best ad case study of other advertisers related to “VSP Vision Care”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “VSP Vision Care”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.