Award-winning Case Study For Vou de 99 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vou de 99”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vou de 99” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vou de 99” through the method of adspy!

Vou de 99 Facebook ad Introduction by ad spy method

“Vou de 99” introduction:A 99, startup brasileira de mobilidade urbana fundada em 2012, agora faz parte da Didi Chuxing, maior plataforma de transporte por aplicativo do mundo.

“Vou de 99” Facebook ads last run:2019-08-28 00:36:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vou de 99” ads data to help “Vou de 99” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vou de 99”. In this report, we analyze in detail the best ad cases of “Vou de 99”.

Vou de 99 Top3 Ads Case Study:

Advertisers Vou de 99 Vou de 99 Vou de 99
Ad title Chame o melhor do carnaval. Faça mais, pague menos. Chame o melhor do Carnaval.
Ad text Quem chama um 99 para cair na folia, chama um #CarnavalSemAssédio. Por isso, para tornar a experi... Quem vai de 99 tem Dupla Imbatível: Preço e Qualidade! Motorista Parceiro 99, escute o chamado da folia. Escute o Especial Carnaval Papo de Motora. Apro...
Ad format Image Image Image
Categories other other other
Duration 5 days 18 days 1 days
Like 286 2292 396

Vou de 99 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vou de 99” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vou de 99” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vou de 99” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chame o melhor do carnaval. Faça mais, pague menos. Chame o melhor do Carnaval.
Ad text  Quem chama um 99 para cair na folia, chama um #CarnavalSemAssédio. Por isso, para tornar a experi...  Quem vai de 99 tem Dupla Imbatível: Preço e Qualidade!  Motorista Parceiro 99, escute o chamado da folia. Escute o Especial Carnaval Papo de Motora. Apro...
Ad type  other  other  other
Ad word count 347  54  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vou de 99”, the text type used is other to obtain the best ad performance. “Vou de 99” can use this copy style more. On the other hand, “Vou de 99” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vou de 99” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vou de 99” are:LEARN_MORE,INSTALL_MOBILE_APP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Vou de 99” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vou de 99” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vou de 99” top 3 ads schedules are: 5 days,18 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vou de 99”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Vou de 99” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vou de 99” ad case study report

If you want to check the best ad case study of other advertisers related to “Vou de 99”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vou de 99”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.