Award-winning Case Study For Voortman Bakery By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Voortman Bakery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Voortman Bakery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Voortman Bakery” through the method of adspy!

Voortman Bakery Facebook ad Introduction by ad spy method

“Voortman Bakery” introduction:Real bakers. Real ingredients.REALLY DELICIOUS. Our bakers take pride in creating delicious cookies that taste like you baked them at home. After all, we’re using the same high-quality ingredients that you would find right in your very own kitchen.

“Voortman Bakery” Facebook ads last run:2020-02-17 08:56:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Voortman Bakery” ads data to help “Voortman Bakery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Voortman Bakery”. In this report, we analyze in detail the best ad cases of “Voortman Bakery”.

Voortman Bakery Top3 Ads Case Study:

 1st2nd3rd
Advertisers Voortman Bakery Voortman Bakery Voortman Bakery
Ad title Routes Available NOW! Routes Available NOW! Click to find the truck!
Ad text Looking for a new career? Become a Voortman Bakery Independent Distributor today! Looking for a new career? Become a Voortman Bakery Independent Distributor today! The Hungry Girl Simply 6 Treat Truck is coming to a Walmart near you with OUR COOKIES!!
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other Bakery Bakery
Duration 189 days 1 days 1 days
Like 2 1 29

Voortman Bakery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Voortman Bakery” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Voortman Bakery” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Voortman Bakery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Routes Available NOW! Routes Available NOW! Click to find the truck!
Ad text  Looking for a new career? Become a Voortman Bakery Independent Distributor today!  Looking for a new career? Become a Voortman Bakery Independent Distributor today!  The Hungry Girl Simply 6 Treat Truck is coming to a Walmart near you with OUR COOKIES!!
Ad type  other  other  other
Ad word count 81  81  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Voortman Bakery”, the text type used is other to obtain the best ad performance. “Voortman Bakery” can use this copy style more. On the other hand, “Voortman Bakery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Voortman Bakery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Voortman Bakery” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Voortman Bakery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Voortman Bakery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Voortman Bakery” top 3 ads schedules are: 189 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Voortman Bakery”‘s top 1 ad duration is 189 days. Every advertisement has a life cycle.
“Voortman Bakery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Voortman Bakery” ad case study report

If you want to check the best ad case study of other advertisers related to “Voortman Bakery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Voortman Bakery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.