Award-winning Case Study For Volvo Car Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Volvo Car Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Volvo Car Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Volvo Car Australia” through the method of adspy!

Volvo Car Australia Facebook ad Introduction by ad spy method

“Volvo Car Australia” introduction:The official page for Volvo Cars Australia. Here you will find updates about our activities as well as links, photos and videos about all things Volvo.

“Volvo Car Australia” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Volvo Car Australia” ads data to help “Volvo Car Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Volvo Car Australia”. In this report, we analyze in detail the best ad cases of “Volvo Car Australia”.

Volvo Car Australia Top3 Ads Case Study:

Advertisers Volvo Car Australia Volvo Car Australia Volvo Car Australia
Ad title The Volvo XC60 | The Moment Is Now Volvo Cars Australia Volvo Cars Australia
Ad text Available now from $67,990 drive away*, including metallic paint, Harman Kardon premium sound, a ... Meet the Volvo SUV range, where fine craft blends with ingenious design. From the 7-seat XC90 to ... Luxuriously appointed and equipped with world first technology, the Volvo XC60 - 2017 and 2018 Dr...
Ad format Video Carousel Carousel
Categories other Cars Cars
Duration 1 days 27 days 44 days
Like 404 1 47

Volvo Car Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Volvo Car Australia” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Volvo Car Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Volvo Car Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Volvo XC60 | The Moment Is Now Volvo Cars Australia Volvo Cars Australia
Ad text  Available now from $67,990 drive away*, including metallic paint, Harman Kardon premium sound, a ...  Meet the Volvo SUV range, where fine craft blends with ingenious design. From the 7-seat XC90 to ...  Luxuriously appointed and equipped with world first technology, the Volvo XC60 - 2017 and 2018 Dr...
Ad type  other  other  other
Ad word count 226  178  177

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Volvo Car Australia”, the text type used is other to obtain the best ad performance. “Volvo Car Australia” can use this copy style more. On the other hand, “Volvo Car Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Volvo Car Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Volvo Car Australia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Volvo Car Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Volvo Car Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Volvo Car Australia” top 3 ads schedules are: 1 days,27 days, and 44 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Volvo Car Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Volvo Car Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Volvo Car Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Volvo Car Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Volvo Car Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.