Award-winning Case Study For Volley Australia By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Volley Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Volley Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Volley Australia” through the method of adspy!

Volley Australia Facebook ad Introduction by ad spy method

“Volley Australia” introduction:Grass Roots. www.volley.com.au

“Volley Australia” Facebook ads last run:2020-02-17 08:00:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Volley Australia” ads data to help “Volley Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Volley Australia”. In this report, we analyze in detail the best ad cases of “Volley Australia”.

Volley Australia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Volley Australia Volley Australia Volley Australia
Ad title 30% Off This Weekend 🦘 30% Off This Weekend 🦘 30% Off This Weekend 🦘
Ad text BIG SALE - $29 Internationals GET 'EM WHILE THEY'RE HOT!!!  Weekend Steals 2 for $60 Internationals Plus FREE SHIPPING on all orders Ends Monday! The icon has landed! Heritage series available online in 4 colours
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Carousel
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 2 days 1 days 1 days
Like 44 0 1

Volley Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Volley Australia” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Volley Australia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Volley Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 30% Off This Weekend 🦘 30% Off This Weekend 🦘 30% Off This Weekend 🦘
Ad text  BIG SALE - $29 Internationals GET 'EM WHILE THEY'RE HOT!!!  Weekend Steals 2 for $60 Internationals Plus FREE SHIPPING on all orders Ends Monday!  The icon has landed! Heritage series available online in 4 colours
Ad type  other  other  other
Ad word count 59  87  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Volley Australia”, the text type used is other to obtain the best ad performance. “Volley Australia” can use this copy style more. On the other hand, “Volley Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Volley Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Volley Australia” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Volley Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Volley Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Volley Australia” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Volley Australia”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Volley Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Volley Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Volley Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Volley Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.