Volkswagen Hong Kong Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Volkswagen Hong Kong” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Volkswagen Hong Kong” ads and analyzes advertising data to help “Volkswagen Hong Kong” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Volkswagen Hong Kong”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Volkswagen Hong Kong”.

Volkswagen Hong Kong Facebook adspy

“Volkswagen Hong Kong” introduction:Welcome to the official Facebook page of Volkswagen Hong Kong. Follow us also on: YouTube Channel: http://www.youtube.com/VolkswagenHongKong Instagram: http://instagram.com/volkswagenhk

“Volkswagen Hong Kong” Facebook ads last run:2020-02-22 21:02:27

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Volkswagen Hong Kong Volkswagen Hong Kong Volkswagen Hong Kong
Ad title صور من منشور ‏‎Volkswagen Hong Kong‎‏ Volkswagen Hong Kong 立即登記試駕及領取新年禮遇
Ad text 【熱血基因 · 經典元素 | Golf GTI Performance】 Golf GTI的激情個性與基因,當然不僅體現於其強悍性能。這部傳奇「辣車」內外的各項獨特細節,同樣是不可或缺的獨特元... 【60日無價擁有 • 全新T-Cross 個性盡現】 T-Cross 奪目革新的細節設計和一系列焦點配備,讓你自信演繹個人風格,靈活駕馭不同身份與場合,為城市生活定義新態度。 全新型格SU... 【2020 迎春接 Volks • 新車賀歲】 新年伊始,Volkswagen 矚目新車呈獻「迎春接 Volks」賀歲禮遇! 全新型格 SUV T-Cross 限時出車專享60日賀歲迎新「...
CTA type N/A LEARN_MORE LEARN_MORE
Ad format Image Carousel Carousel
Categories other other other
Duration 1 days 12 days 1 days
Like 436 158 61

Volkswagen Hong Kong facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Volkswagen Hong Kong” top 3 ads are Image,Carousel, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleصور من منشور ‏‎Volkswagen Hong Kong‎‏Volkswagen Hong Kong立即登記試駕及領取新年禮遇
Ad text 【熱血基因 · 經典元素 | Golf GTI Performance】 Golf GTI的激情個性與基因,當然不僅體現於其強悍性能。這部傳奇「辣車」內外的各項獨特細節,同樣是不可或缺的獨特元... 【60日無價擁有 • 全新T-Cross 個性盡現】 T-Cross 奪目革新的細節設計和一系列焦點配備,讓你自信演繹個人風格,靈活駕馭不同身份與場合,為城市生活定義新態度。 全新型格SU... 【2020 迎春接 Volks • 新車賀歲】 新年伊始,Volkswagen 矚目新車呈獻「迎春接 Volks」賀歲禮遇! 全新型格 SUV T-Cross 限時出車專享60日賀歲迎新「...
Ad type other other other
Ad word count888 395 554

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Volkswagen Hong Kong”, the text type used is other to obtain the best advertising results. “Volkswagen Hong Kong” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Volkswagen Hong Kong” are:N/A,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Volkswagen Hong Kong” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Volkswagen Hong Kong” When Facebook ads are placed on Facebook, the ad schedules are 1 days,12 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Volkswagen Hong Kong”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.