Award-winning Case Study For Volkswagen Firenze By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Volkswagen Firenze”, or large enterprises, they have established a Facebook page for advertising and promotion. “Volkswagen Firenze” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Volkswagen Firenze” through the method of adspy!

Volkswagen Firenze Facebook ad Introduction by ad spy method

“Volkswagen Firenze” introduction:Concessionaria Auto e Officina Service Volkswagen Firenze - Via Pratese 166 - V.le Europa 219 www.volkswagenfirenze.it/

“Volkswagen Firenze” Facebook ads last run:2020-02-17 09:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Volkswagen Firenze” ads data to help “Volkswagen Firenze” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Volkswagen Firenze”. In this report, we analyze in detail the best ad cases of “Volkswagen Firenze”.

Volkswagen Firenze Top3 Ads Case Study:

 1st2nd3rd
Advertisers Volkswagen Firenze Volkswagen Firenze Volkswagen Firenze
Ad title Volkswagen Firenze Volkswagen Firenze Volkswagen Firenze
Ad text Nuova T-Cross è arrivata, scoprila da #VolkswagenFirenze.. Nuova T-Cross ti aspetta anche questo Sabato da #VolkswagenFirenze con esclusivi TEST DRIVE dedic... T-Cross sta arrivando da #VolkswagenFirenze.. Be first. Be fast. Be #MoreThan1Thing
CTA type LIKE_PAGE NO_BUTTON LIKE_PAGE
Ad format Image Image Image
Categories Motor Vehicle Company Motor Vehicle Company Motor Vehicle Company
Duration 16 days 1 days 23 days
Like 18 114 1

Volkswagen Firenze Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Volkswagen Firenze” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Volkswagen Firenze” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Volkswagen Firenze” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Volkswagen Firenze Volkswagen Firenze Volkswagen Firenze
Ad text  Nuova T-Cross è arrivata, scoprila da #VolkswagenFirenze..  Nuova T-Cross ti aspetta anche questo Sabato da #VolkswagenFirenze con esclusivi TEST DRIVE dedic...  T-Cross sta arrivando da #VolkswagenFirenze.. Be first. Be fast. Be #MoreThan1Thing
Ad type  other  other  other
Ad word count 58  168  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Volkswagen Firenze”, the text type used is other to obtain the best ad performance. “Volkswagen Firenze” can use this copy style more. On the other hand, “Volkswagen Firenze” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Volkswagen Firenze” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Volkswagen Firenze” are:LIKE_PAGE,NO_BUTTON,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Volkswagen Firenze” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Volkswagen Firenze” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Volkswagen Firenze” top 3 ads schedules are: 16 days,1 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Volkswagen Firenze”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Volkswagen Firenze” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Volkswagen Firenze” ad case study report

If you want to check the best ad case study of other advertisers related to “Volkswagen Firenze”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Volkswagen Firenze”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.