Award-winning Case Study For VOGUE Taiwan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “VOGUE Taiwan”, or large enterprises, they have established a Facebook page for advertising and promotion. “VOGUE Taiwan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “VOGUE Taiwan” through the method of adspy!

VOGUE Taiwan Facebook ad Introduction by ad spy method

“VOGUE Taiwan” introduction:關於時尚,VOGUE說了算!自從1892年第一本VOGUE在美國出版以來,至今已有122年的歷史,始終被時尚專業人士所推崇,因此榮譽為“Fashion Bible時尚聖經”

“VOGUE Taiwan” Facebook ads last run:2020-02-17 06:24:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “VOGUE Taiwan” ads data to help “VOGUE Taiwan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “VOGUE Taiwan”. In this report, we analyze in detail the best ad cases of “VOGUE Taiwan”.

VOGUE Taiwan Top3 Ads Case Study:

Advertisers VOGUE Taiwan VOGUE Taiwan VOGUE Taiwan
Ad title 女鬼橋 質感無印風,星巴克最新Stanley+Starbucks聯名杯款開賣時間+售價總整理 「要怎麼知道這個人是『對的人』?」,有捨才有得,讓生活只留下對的人。
Ad text 這個超有名的傳說改編成電影,也是有在恐怖的!!! 東海大學還有這四個靈異傳說>> #女鬼橋 #林哲熹 #孟耿如 #嚴正嵐 「夢幻奶油白」神美耶,杯控快記好開賣日期! 開賣日期+價格》 #星巴克 #Stanley #上次沒搶到白杯的這次千萬別錯過 沒人能跟你保證下一份工作、下一個情人一定比較好,可是如果不離開,你也沒有機會看到新的可能。 #斷捨離 #對的人 #新年新目標 #有捨才有得 #心靈小語
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 3870 4967 8533

VOGUE Taiwan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “VOGUE Taiwan” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“VOGUE Taiwan” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “VOGUE Taiwan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 女鬼橋 質感無印風,星巴克最新Stanley+Starbucks聯名杯款開賣時間+售價總整理 「要怎麼知道這個人是『對的人』?」,有捨才有得,讓生活只留下對的人。
Ad text  這個超有名的傳說改編成電影,也是有在恐怖的!!! 東海大學還有這四個靈異傳說>> #女鬼橋 #林哲熹 #孟耿如 #嚴正嵐  「夢幻奶油白」神美耶,杯控快記好開賣日期! 開賣日期+價格》 #星巴克 #Stanley #上次沒搶到白杯的這次千萬別錯過  沒人能跟你保證下一份工作、下一個情人一定比較好,可是如果不離開,你也沒有機會看到新的可能。 #斷捨離 #對的人 #新年新目標 #有捨才有得 #心靈小語
Ad type  other  other  other
Ad word count 87  90  76

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “VOGUE Taiwan”, the text type used is other to obtain the best ad performance. “VOGUE Taiwan” can use this copy style more. On the other hand, “VOGUE Taiwan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “VOGUE Taiwan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “VOGUE Taiwan” are:NO_BUTTON,NO_BUTTON,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “VOGUE Taiwan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “VOGUE Taiwan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “VOGUE Taiwan” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “VOGUE Taiwan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“VOGUE Taiwan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “VOGUE Taiwan” ad case study report

If you want to check the best ad case study of other advertisers related to “VOGUE Taiwan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “VOGUE Taiwan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.