Award-winning Case Study For Vodafone Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vodafone Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vodafone Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vodafone Australia” through the method of adspy!

Vodafone Australia Facebook ad Introduction by ad spy method

“Vodafone Australia” introduction:Stay connected with the Vodafone Australia Facebook Page. We're here to share, help, and chat to you from 8am-8pm AEST Monday to Friday and 10am-6pm AEST Saturday to Sunday.

“Vodafone Australia” Facebook ads last run:2020-02-17 06:44:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vodafone Australia” ads data to help “Vodafone Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vodafone Australia”. In this report, we analyze in detail the best ad cases of “Vodafone Australia”.

Vodafone Australia Top3 Ads Case Study:

Advertisers Vodafone Australia Vodafone Australia Vodafone Australia
Ad title Order the Samsung Galaxy S20+ 5G now Order the Samsung Galaxy S20+ 5G now Bundle and Save
Ad text Order the Samsung Galaxy S20+ 5G at the 4G price when you stay connected to an eligible plan. T&C... Order the Samsung Galaxy S20+ 5G at the 4G price when you stay connected to an eligible plan. T&C... Save for the things you “really, really want.“. You can save up to 20% off plan fees when you bun...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 25 62 1

Vodafone Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vodafone Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vodafone Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vodafone Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Order the Samsung Galaxy S20+ 5G now Order the Samsung Galaxy S20+ 5G now Bundle and Save
Ad text  Order the Samsung Galaxy S20+ 5G at the 4G price when you stay connected to an eligible plan. T&C...  Order the Samsung Galaxy S20+ 5G at the 4G price when you stay connected to an eligible plan. T&C...  Save for the things you “really, really want.“. You can save up to 20% off plan fees when you bun...
Ad type  other  other  other
Ad word count 105  105  175

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vodafone Australia”, the text type used is other to obtain the best ad performance. “Vodafone Australia” can use this copy style more. On the other hand, “Vodafone Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vodafone Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vodafone Australia” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Vodafone Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vodafone Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vodafone Australia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vodafone Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Vodafone Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vodafone Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Vodafone Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vodafone Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.