Award-winning Case Study For Vivons Vélo By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vivons Vélo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vivons Vélo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vivons Vélo” through the method of adspy!

Vivons Vélo Facebook ad Introduction by ad spy method

“Vivons Vélo” introduction:Page officielle de la communauté cycliste Vivons Vélo

“Vivons Vélo” Facebook ads last run:2020-02-05 14:13:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vivons Vélo” ads data to help “Vivons Vélo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vivons Vélo”. In this report, we analyze in detail the best ad cases of “Vivons Vélo”.

Vivons Vélo Top3 Ads Case Study:

 1st2nd3rd
Advertisers Vivons Vélo Vivons Vélo Vivons Vélo
Ad title Vivons Vélo Vivons Vélo Vivons Vélo
Ad text Vivons Vélo c’est des astuces et challenges pour booster vos sorties vélo. Rejoignez la communauté Vivons Vélo et découvrez nos astuces, challenges et parcours vélo. Vivons Vélo c’est des astuces et challenges pour booster vos sorties vélo.
CTA type LIKE_PAGE LIKE_PAGE LIKE_PAGE
Ad format Image Image Image
Categories other other other
Duration 65 days 39 days 8 days
Like 626 2222 357

Vivons Vélo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vivons Vélo” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vivons Vélo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vivons Vélo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vivons Vélo Vivons Vélo Vivons Vélo
Ad text  Vivons Vélo c’est des astuces et challenges pour booster vos sorties vélo.  Rejoignez la communauté Vivons Vélo et découvrez nos astuces, challenges et parcours vélo.  Vivons Vélo c’est des astuces et challenges pour booster vos sorties vélo.
Ad type  other  other  other
Ad word count 74  90  74

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vivons Vélo”, the text type used is other to obtain the best ad performance. “Vivons Vélo” can use this copy style more. On the other hand, “Vivons Vélo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vivons Vélo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vivons Vélo” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Vivons Vélo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vivons Vélo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vivons Vélo” top 3 ads schedules are: 65 days,39 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vivons Vélo”‘s top 1 ad duration is 65 days. Every advertisement has a life cycle.
“Vivons Vélo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vivons Vélo” ad case study report

If you want to check the best ad case study of other advertisers related to “Vivons Vélo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vivons Vélo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.