Award-winning Case Study For Viva Air Perú By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Viva Air Perú”, or large enterprises, they have established a Facebook page for advertising and promotion. “Viva Air Perú” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Viva Air Perú” through the method of adspy!

Viva Air Perú Facebook ad Introduction by ad spy method

“Viva Air Perú” introduction:Somos especialistas en el bajo costo y los primeros con este modelo en Perú, creemos en las tarifas bajas y las defendemos sobre cielo, mar y tierra. Somos seguros, eficientes, transparentes y diferentes.

“Viva Air Perú” Facebook ads last run:2020-02-17 08:16:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Viva Air Perú” ads data to help “Viva Air Perú” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Viva Air Perú”. In this report, we analyze in detail the best ad cases of “Viva Air Perú”.

Viva Air Perú Top3 Ads Case Study:

Advertisers Viva Air Perú Viva Air Perú Viva Air Perú
Ad title Viva Air Viva Air Viva Air
Ad text Últimos das ¡Hasta el 50% en Viva Air! ✈ Vuelos de Lima a ​Juliaca por sólo S/72 . Aplican térm... ¡Hasta el 50% en Viva Air! ✈ Vuelos de Lima a ​Juliaca por sólo S/72 . Aplican términos y condi... ✈ Vuela con Viva Air de Lima a ​Juliaca por sólo S/68 . Aplican términos y condiciones.
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 2 0

Viva Air Perú Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Viva Air Perú” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Viva Air Perú” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Viva Air Perú” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Viva Air Viva Air Viva Air
Ad text  Últimos das ¡Hasta el 50% en Viva Air! ✈ Vuelos de Lima a ​Juliaca por sólo S/72 . Aplican térm...  ¡Hasta el 50% en Viva Air! ✈ Vuelos de Lima a ​Juliaca por sólo S/72 . Aplican términos y condi...  ✈ Vuela con Viva Air de Lima a ​Juliaca por sólo S/68 . Aplican términos y condiciones.
Ad type  other  other  other
Ad word count 116  104  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Viva Air Perú”, the text type used is other to obtain the best ad performance. “Viva Air Perú” can use this copy style more. On the other hand, “Viva Air Perú” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Viva Air Perú” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Viva Air Perú” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Viva Air Perú” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Viva Air Perú” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Viva Air Perú” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Viva Air Perú”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Viva Air Perú” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Viva Air Perú” ad case study report

If you want to check the best ad case study of other advertisers related to “Viva Air Perú”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Viva Air Perú”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.