Award-winning Case Study For Vital Farms By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vital Farms”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vital Farms” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vital Farms” through the method of adspy!

Vital Farms Facebook ad Introduction by ad spy method

“Vital Farms” introduction:The most nutritious and delicious pasture-raised eggs and butter from girls that are free to forage and graze outdoors year-round.

“Vital Farms” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vital Farms” ads data to help “Vital Farms” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vital Farms”. In this report, we analyze in detail the best ad cases of “Vital Farms”.

Vital Farms Top3 Ads Case Study:

Advertisers Vital Farms Vital Farms Vital Farms
Ad title Vital Farms Ghee Butter Pasture-Raised. BS-Free. Space and sunshine
Ad text At Vital Farms, we believe that better butter makes for greater ghee. The pasture-raised butter u... At Vital Farms, it really ruffles our feathers how Cage-Free and Free Range hens aren’t treated l... Find out the difference between Cage-Free and Vital Farms Pasture-Raised eggs!
Ad format Image Video Video
Categories other other other
Duration 1 days 69 days 25 days
Like 2 85 12

Vital Farms Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vital Farms” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vital Farms” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vital Farms” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vital Farms Ghee Butter Pasture-Raised. BS-Free. Space and sunshine
Ad text  At Vital Farms, we believe that better butter makes for greater ghee. The pasture-raised butter u...  At Vital Farms, it really ruffles our feathers how Cage-Free and Free Range hens aren’t treated l...  Find out the difference between Cage-Free and Vital Farms Pasture-Raised eggs!
Ad type  other  other  other
Ad word count 180  121  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vital Farms”, the text type used is other to obtain the best ad performance. “Vital Farms” can use this copy style more. On the other hand, “Vital Farms” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vital Farms” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vital Farms” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Vital Farms” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vital Farms” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vital Farms” top 3 ads schedules are: 1 days,69 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vital Farms”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Vital Farms” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vital Farms” ad case study report

If you want to check the best ad case study of other advertisers related to “Vital Farms”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vital Farms”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.