Award-winning Case Study For Vita Coco By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vita Coco”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vita Coco” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vita Coco” through the method of adspy!

Vita Coco Facebook ad Introduction by ad spy method

“Vita Coco” introduction:We are Independently owned and founder-led. Learn more about our story here:

“Vita Coco” Facebook ads last run:2020-02-17 06:40:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vita Coco” ads data to help “Vita Coco” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vita Coco”. In this report, we analyze in detail the best ad cases of “Vita Coco”.

Vita Coco Top3 Ads Case Study:

Advertisers Vita Coco Vita Coco Vita Coco
Ad title Vita Coco Sparkling Vita Coco Project - Give, Grow, Guide with Coconut Farming Vita Coco
Ad text Full On Flavor, Light On Sugar. The Vita Coco Project is something that is near and dear to our hearts here at Vita Coco. We are ... Vita Coco is all about balance, moderation, and delicious food. Not unrealistic resolutions that ...
Ad format Video Image Carousel
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 1 days 1 days
Like 0 0 0

Vita Coco Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vita Coco” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vita Coco” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vita Coco” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vita Coco Sparkling Vita Coco Project - Give, Grow, Guide with Coconut Farming Vita Coco
Ad text  Full On Flavor, Light On Sugar.  The Vita Coco Project is something that is near and dear to our hearts here at Vita Coco. We are ...  Vita Coco is all about balance, moderation, and delicious food. Not unrealistic resolutions that ...
Ad type  other  other  other
Ad word count 31  471  544

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vita Coco”, the text type used is other to obtain the best ad performance. “Vita Coco” can use this copy style more. On the other hand, “Vita Coco” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vita Coco” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vita Coco” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Vita Coco” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vita Coco” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vita Coco” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vita Coco”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Vita Coco” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vita Coco” ad case study report

If you want to check the best ad case study of other advertisers related to “Vita Coco”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vita Coco”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.