Award-winning Case Study For Visual Communications By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visual Communications”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visual Communications” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visual Communications” through the method of adspy!

Visual Communications Facebook ad Introduction by ad spy method

“Visual Communications” introduction:

“Visual Communications” Facebook ads last run:2020-02-13 21:19:55

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visual Communications” ads data to help “Visual Communications” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visual Communications”. In this report, we analyze in detail the best ad cases of “Visual Communications”.

Visual Communications Top3 Ads Case Study:

Advertisers Visual Communications Visual Communications Visual Communications
Ad title Visual Communications Visual Communications Visual Communications
Ad text HikVision 4 Channel DIY system. 3 yr Warranty. Easy to install. We Offer: - Sales and Repairs. - Duplex and Simplex Options. - Rentals. - GSM Radios. 15% Off all HIKVision Products Remote viewing from any Smart Device 3yr Warranty support@viscomm....
Ad format Image Image Image
Categories Telecommunication Company Telecommunication Company Telecommunication Company
Duration 1 days 1 days 169 days
Like 236 146 26

Visual Communications Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visual Communications” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visual Communications” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visual Communications” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Visual Communications Visual Communications Visual Communications
Ad text  HikVision 4 Channel DIY system. 3 yr Warranty. Easy to install.  We Offer: - Sales and Repairs. - Duplex and Simplex Options. - Rentals. - GSM Radios.  15% Off all HIKVision Products Remote viewing from any Smart Device 3yr Warranty support@viscomm....
Ad type  other  other  other
Ad word count 63  85  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visual Communications”, the text type used is other to obtain the best ad performance. “Visual Communications” can use this copy style more. On the other hand, “Visual Communications” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visual Communications” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visual Communications” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Visual Communications” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visual Communications” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visual Communications” top 3 ads schedules are: 1 days,1 days, and 169 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visual Communications”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Visual Communications” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visual Communications” ad case study report

If you want to check the best ad case study of other advertisers related to “Visual Communications”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visual Communications”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.