Award-winning Case Study For VisitScotland - Schottlands Fremdenverkehrsamt By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “VisitScotland - Schottlands Fremdenverkehrsamt”, or large enterprises, they have established a Facebook page for advertising and promotion. “VisitScotland - Schottlands Fremdenverkehrsamt” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “VisitScotland - Schottlands Fremdenverkehrsamt” through the method of adspy!

VisitScotland - Schottlands Fremdenverkehrsamt Facebook ad Introduction by ad spy method

“VisitScotland - Schottlands Fremdenverkehrsamt” introduction:Schottland hat seinen ganz eigenen Geist. Komm doch mal vorbei und erlebe den #ScotSpirit selbst!

“VisitScotland - Schottlands Fremdenverkehrsamt” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “VisitScotland - Schottlands Fremdenverkehrsamt” ads data to help “VisitScotland - Schottlands Fremdenverkehrsamt” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “VisitScotland - Schottlands Fremdenverkehrsamt”. In this report, we analyze in detail the best ad cases of “VisitScotland - Schottlands Fremdenverkehrsamt”.

VisitScotland - Schottlands Fremdenverkehrsamt Top3 Ads Case Study:

Advertisers VisitScotland - Schottlands Fremdenverkehrsamt VisitScotland - Schottlands Fremdenverkehrsamt VisitScotland - Schottlands Fremdenverkehrsamt
Ad title Schottland 2020 Schottland-Guide Schottland-Guide
Ad text Lust auf ein unvergessliches Roadtrip-Abenteuer? Dann entdecke Schottland mit DFDS Deutschland! 󠁧... Lust auf einen unvergesslichen Urlaub? Dann entdecke Schottlands atemberaubende Landschaft, gehei... Geh auf Entdeckungstour und erfahre mehr über Schottlands Regionen, beliebte Attraktionen sowie v...
Ad format Video Image Image
Categories other Tourist Information Center Tourist Information Center
Duration 1 days 11 days 11 days
Like 2458 470 912

VisitScotland - Schottlands Fremdenverkehrsamt Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “VisitScotland - Schottlands Fremdenverkehrsamt” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“VisitScotland - Schottlands Fremdenverkehrsamt” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “VisitScotland - Schottlands Fremdenverkehrsamt” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Schottland 2020 Schottland-Guide Schottland-Guide
Ad text  Lust auf ein unvergessliches Roadtrip-Abenteuer? Dann entdecke Schottland mit DFDS Deutschland! 󠁧...  Lust auf einen unvergesslichen Urlaub? Dann entdecke Schottlands atemberaubende Landschaft, gehei...  Geh auf Entdeckungstour und erfahre mehr über Schottlands Regionen, beliebte Attraktionen sowie v...
Ad type  other  other  other
Ad word count 102  143  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “VisitScotland - Schottlands Fremdenverkehrsamt”, the text type used is other to obtain the best ad performance. “VisitScotland - Schottlands Fremdenverkehrsamt” can use this copy style more. On the other hand, “VisitScotland - Schottlands Fremdenverkehrsamt” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “VisitScotland - Schottlands Fremdenverkehrsamt” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “VisitScotland - Schottlands Fremdenverkehrsamt” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “VisitScotland - Schottlands Fremdenverkehrsamt” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “VisitScotland - Schottlands Fremdenverkehrsamt” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “VisitScotland - Schottlands Fremdenverkehrsamt” top 3 ads schedules are: 1 days,11 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “VisitScotland - Schottlands Fremdenverkehrsamt”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“VisitScotland - Schottlands Fremdenverkehrsamt” should put ads in the best time period, so that ads get the most value in a limited time.

Related “VisitScotland - Schottlands Fremdenverkehrsamt” ad case study report

If you want to check the best ad case study of other advertisers related to “VisitScotland - Schottlands Fremdenverkehrsamt”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “VisitScotland - Schottlands Fremdenverkehrsamt”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.