Award-winning Case Study For Visit the City of London By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit the City of London”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit the City of London” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit the City of London” through the method of adspy!

Visit the City of London Facebook ad Introduction by ad spy method

“Visit the City of London” introduction:Welcome to the official City of London Information Centre Facebook page. Join us today and get the inside track on what's going on in and around the Square Mile.

“Visit the City of London” Facebook ads last run:2020-02-21 01:54:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit the City of London” ads data to help “Visit the City of London” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit the City of London”. In this report, we analyze in detail the best ad cases of “Visit the City of London”.

Visit the City of London Top3 Ads Case Study:

Advertisers Visit the City of London Visit the City of London Visit the City of London
Ad title Visit the City of London Visit the City of London Women: Work And Power - The Campaign
Ad text Mela in the City - the first Bengali New Year in the Square Mile! Come down to Guildhall Yard f...  Grab a seat at the political event of the century as two female candidates go head to head on the...
Ad format Image Video Image
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 2 days 3 days 11 days
Like 2 0 2

Visit the City of London Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit the City of London” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit the City of London” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit the City of London” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Visit the City of London Visit the City of London Women: Work And Power - The Campaign
Ad text  Mela in the City - the first Bengali New Year in the Square Mile! Come down to Guildhall Yard f...    Grab a seat at the political event of the century as two female candidates go head to head on the...
Ad type  other  other  other
Ad word count 342  0  915

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit the City of London”, the text type used is other to obtain the best ad performance. “Visit the City of London” can use this copy style more. On the other hand, “Visit the City of London” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit the City of London” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit the City of London” are:LEARN_MORE,N/A,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Visit the City of London” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit the City of London” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit the City of London” top 3 ads schedules are: 2 days,3 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit the City of London”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Visit the City of London” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit the City of London” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit the City of London”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit the City of London”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.