Award-winning Case Study For Visit Stillwater By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit Stillwater”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit Stillwater” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit Stillwater” through the method of adspy!

Visit Stillwater Facebook ad Introduction by ad spy method

“Visit Stillwater” introduction:

“Visit Stillwater” Facebook ads last run:2020-02-03 19:02:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit Stillwater” ads data to help “Visit Stillwater” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit Stillwater”. In this report, we analyze in detail the best ad cases of “Visit Stillwater”.

Visit Stillwater Top3 Ads Case Study:

 1st2nd3rd
Advertisers Visit Stillwater Visit Stillwater Visit Stillwater
Ad title Visit Stillwater, OK Fly into Stillwater, OK May Events in Stillwater!
Ad text America's Friendliest College Town is going to be rockin' this May! Fly directly into Stillwater, OK and discover America's Friendliest College Town! From late-night jams at the Calf Fry Festival to cheering on participants at the Special Olympics...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Image Video
Categories Hospitality Service Hospitality Service Hospitality Service
Duration 1 days 93 days 1 days
Like 9 11 10

Visit Stillwater Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit Stillwater” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit Stillwater” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit Stillwater” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Visit Stillwater, OK Fly into Stillwater, OK May Events in Stillwater!
Ad text  America's Friendliest College Town is going to be rockin' this May!  Fly directly into Stillwater, OK and discover America's Friendliest College Town!  From late-night jams at the Calf Fry Festival to cheering on participants at the Special Olympics...
Ad type  other  other  other
Ad word count 67  81  231

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit Stillwater”, the text type used is other to obtain the best ad performance. “Visit Stillwater” can use this copy style more. On the other hand, “Visit Stillwater” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit Stillwater” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit Stillwater” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Visit Stillwater” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit Stillwater” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit Stillwater” top 3 ads schedules are: 1 days,93 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit Stillwater”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Visit Stillwater” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit Stillwater” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit Stillwater”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit Stillwater”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.