Award-winning Case Study For Visit Savannah By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit Savannah”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit Savannah” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit Savannah” through the method of adspy!

Visit Savannah Facebook ad Introduction by ad spy method

“Visit Savannah” introduction:Whatever brings you to our city, you won't find a more beautiful place to visit than Savannah — or a friendlier one!

“Visit Savannah” Facebook ads last run:2020-02-17 05:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit Savannah” ads data to help “Visit Savannah” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit Savannah”. In this report, we analyze in detail the best ad cases of “Visit Savannah”.

Visit Savannah Top3 Ads Case Study:

Advertisers Visit Savannah Visit Savannah Visit Savannah
Ad title Save 20% On Your Savannah Vacation Savannah Travel Deals 10 Enchanting Things to Do in Savannah, Georgia on the Perfect Weekend Trip
Ad text Resolve to travel to Savannah in 2020! Need a break from life in Atlanta? Escape to Savannah this summer. If you're ready to fall head-over-heels for Savannah, do these 10 things.
Ad format Video Video Image
Categories other other City
Duration 2 days 1 days 1 days
Like 2332 5999 833

Visit Savannah Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit Savannah” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit Savannah” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit Savannah” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save 20% On Your Savannah Vacation Savannah Travel Deals 10 Enchanting Things to Do in Savannah, Georgia on the Perfect Weekend Trip
Ad text  Resolve to travel to Savannah in 2020!  Need a break from life in Atlanta? Escape to Savannah this summer.  If you're ready to fall head-over-heels for Savannah, do these 10 things.
Ad type  other  other  other
Ad word count 38  66  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit Savannah”, the text type used is other to obtain the best ad performance. “Visit Savannah” can use this copy style more. On the other hand, “Visit Savannah” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit Savannah” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit Savannah” are:BOOK_TRAVEL,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Visit Savannah” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit Savannah” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit Savannah” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit Savannah”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Visit Savannah” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit Savannah” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit Savannah”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit Savannah”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.