Award-winning Case Study For Visit Salt Lake By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit Salt Lake”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit Salt Lake” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit Salt Lake” through the method of adspy!

Visit Salt Lake Facebook ad Introduction by ad spy method

“Visit Salt Lake” introduction:The Official Salt Lake page on Facebook brought to you by Visit Salt Lake, The Convention & Visitors Bureau. Events, Dining, Ski, Outdoors, Meetings and Hotels.

“Visit Salt Lake” Facebook ads last run:2020-02-23 18:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit Salt Lake” ads data to help “Visit Salt Lake” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit Salt Lake”. In this report, we analyze in detail the best ad cases of “Visit Salt Lake”.

Visit Salt Lake Top3 Ads Case Study:

Advertisers Visit Salt Lake Visit Salt Lake Visit Salt Lake
Ad title Downtown Salt Lake's Best Dining and Drinking Top 8 Things To Do in Downtown Salt Lake APMA 2019 Annual Scientific Meeting – The National
Ad text 8 of the best places to dine and drink in Salt Lake: Want to see where the Salt Lakers hang out? Get the locals' secret spots without being a local ⬇️⬇️ Attend APMA Professional Education's The National, July 11-14 in Salt Lake City, Utah and get the...
Ad format Image Image Image
Categories other other Tourist Information Center
Duration 1 days 1 days 1 days
Like 536 8649 0

Visit Salt Lake Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit Salt Lake” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit Salt Lake” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit Salt Lake” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Downtown Salt Lake's Best Dining and Drinking Top 8 Things To Do in Downtown Salt Lake APMA 2019 Annual Scientific Meeting – The National
Ad text  8 of the best places to dine and drink in Salt Lake:  Want to see where the Salt Lakers hang out? Get the locals' secret spots without being a local ⬇️⬇️  Attend APMA Professional Education's The National, July 11-14 in Salt Lake City, Utah and get the...
Ad type  other  other  other
Ad word count 52  99  273

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit Salt Lake”, the text type used is other to obtain the best ad performance. “Visit Salt Lake” can use this copy style more. On the other hand, “Visit Salt Lake” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit Salt Lake” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit Salt Lake” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Visit Salt Lake” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit Salt Lake” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit Salt Lake” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit Salt Lake”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Visit Salt Lake” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit Salt Lake” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit Salt Lake”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit Salt Lake”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.