Visit Maine Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Visit Maine” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Visit Maine” ads and analyzes advertising data to help “Visit Maine” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Visit Maine”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Visit Maine”.

Visit Maine Facebook adspy

“Visit Maine” introduction:In Maine, get off the beaten path to get on track. Find treasures around every corner. Discover your #MaineThing at We reserve the right to moderate this page. Offensive and inappropriate comments will be removed at our discretion.

“Visit Maine” Facebook ads last run:2020-02-17 05:00:27

Top3 Advertising Case Study:

Advertisers Visit Maine Visit Maine Visit Maine
Ad title Kayaking on Maine's 6,000 Lakes and Ponds Maine Lighthouses and Sightseeing Explore Maine's State Parks
Ad text The only type of fuel you need to find your #MaineThing and introspection? Blue sky and blue wa... Pursue a journey toward unrivaled views. ✨ Pinpoint your #MaineThing among lighthouses and sceni... Stumble upon your #MaineThing as you stroll through a forest brimming with mystique.
Ad format Image Image Image
Categories other Travel Company Travel Company
Duration 1 days 1 days 3 days
Like 1099 1794 352

Visit Maine facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Visit Maine” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

Ad titleKayaking on Maine's 6,000 Lakes and PondsMaine Lighthouses and SightseeingExplore Maine's State Parks
Ad text The only type of fuel you need to find your #MaineThing and introspection? Blue sky and blue wa... Pursue a journey toward unrivaled views. ✨ Pinpoint your #MaineThing among lighthouses and sceni... Stumble upon your #MaineThing as you stroll through a forest brimming with mystique.
Ad type other other other
Ad word count104 106 85

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Visit Maine”, the text type used is other to obtain the best advertising results. “Visit Maine” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Visit Maine” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Visit Maine” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Visit Maine” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 3 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Visit Maine”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.