Award-winning Case Study For Visit Maine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit Maine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit Maine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit Maine” through the method of adspy!

Visit Maine Facebook ad Introduction by ad spy method

“Visit Maine” introduction:In Maine, get off the beaten path to get on track. Find treasures around every corner. Discover your #MaineThing at We reserve the right to moderate this page. Offensive and inappropriate comments will be removed at our discretion.

“Visit Maine” Facebook ads last run:2020-02-17 05:00:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit Maine” ads data to help “Visit Maine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit Maine”. In this report, we analyze in detail the best ad cases of “Visit Maine”.

Visit Maine Top3 Ads Case Study:

Advertisers Visit Maine Visit Maine Visit Maine
Ad title Kayaking on Maine's 6,000 Lakes and Ponds Maine Lighthouses and Sightseeing Explore Maine's State Parks
Ad text The only type of fuel you need to find your #MaineThing and introspection? Blue sky and blue wa... Pursue a journey toward unrivaled views. ✨ Pinpoint your #MaineThing among lighthouses and sceni... Stumble upon your #MaineThing as you stroll through a forest brimming with mystique.
Ad format Image Image Image
Categories other Travel Company Travel Company
Duration 1 days 1 days 3 days
Like 1099 1794 352

Visit Maine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit Maine” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit Maine” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit Maine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kayaking on Maine's 6,000 Lakes and Ponds Maine Lighthouses and Sightseeing Explore Maine's State Parks
Ad text  The only type of fuel you need to find your #MaineThing and introspection? Blue sky and blue wa...  Pursue a journey toward unrivaled views. ✨ Pinpoint your #MaineThing among lighthouses and sceni...  Stumble upon your #MaineThing as you stroll through a forest brimming with mystique.
Ad type  other  other  other
Ad word count 104  106  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit Maine”, the text type used is other to obtain the best ad performance. “Visit Maine” can use this copy style more. On the other hand, “Visit Maine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit Maine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit Maine” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Visit Maine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit Maine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit Maine” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit Maine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Visit Maine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit Maine” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit Maine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit Maine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.