Award-winning Case Study For Visit Gatlinburg By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Visit Gatlinburg”, or large enterprises, they have established a Facebook page for advertising and promotion. “Visit Gatlinburg” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Visit Gatlinburg” through the method of adspy!

Visit Gatlinburg Facebook ad Introduction by ad spy method

“Visit Gatlinburg” introduction:The Official Gatlinburg, Tennessee Fan Page. Book your next vacation at

“Visit Gatlinburg” Facebook ads last run:2020-02-17 07:52:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Visit Gatlinburg” ads data to help “Visit Gatlinburg” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Visit Gatlinburg”. In this report, we analyze in detail the best ad cases of “Visit Gatlinburg”.

Visit Gatlinburg Top3 Ads Case Study:

Advertisers Visit Gatlinburg Visit Gatlinburg Visit Gatlinburg
Ad title Springtime for Gatlinburg Gatlinburg in Winter The Mountains Are Calling
Ad text Let your wish for a relaxing vacation come true. Not sure whether to dive in and explore or sit back and take it in? Why not do both? Enter to win your free getaway at
Ad format Image Image Video
Categories other other Travel Company
Duration 1 days 1 days 4 days
Like 49 420 4

Visit Gatlinburg Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Visit Gatlinburg” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Visit Gatlinburg” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Visit Gatlinburg” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Springtime for Gatlinburg Gatlinburg in Winter The Mountains Are Calling
Ad text  Let your wish for a relaxing vacation come true.  Not sure whether to dive in and explore or sit back and take it in? Why not do both?  Enter to win your free getaway at
Ad type  other  other  other
Ad word count 48  84  48

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Visit Gatlinburg”, the text type used is other to obtain the best ad performance. “Visit Gatlinburg” can use this copy style more. On the other hand, “Visit Gatlinburg” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Visit Gatlinburg” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Visit Gatlinburg” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Visit Gatlinburg” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Visit Gatlinburg” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Visit Gatlinburg” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Visit Gatlinburg”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Visit Gatlinburg” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Visit Gatlinburg” ad case study report

If you want to check the best ad case study of other advertisers related to “Visit Gatlinburg”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Visit Gatlinburg”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.